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data meets marketing

2017 CMOs Predictions Using AI, VR, and IoT for Marketing

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Artificial Intelligence Creates New Marketing Categories Chris Golec, Founder & CEO, Demandbase  In 2017, AI will allow marketers to create highly customized and personal ads in real-time specific to buyer’s interests using personas developed through social profiles (https://www.crystalknows.com) and their digital footprint. AI will take email blasts from “one size fits all” to automatically filtering out weak…

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Awards

Overdrive Interactive Wins 9 Awards at 2016 NEDMA Awards

Harry Gold Wins Direct Marketer of the Year

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Last night over 300 digital and direct marketers from around New England gathered at Bentley University in Waltham, Massachusetts to celebrate their own and each other’s achievements at the 35th Annual NEDMA  Awards ceremony. Harry J. Gold Wins 2016 Direct Marketer of the Year Award The 2016 NEDMA Awards delivered a new milestone in Overdrive’s award…

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Advertising

Overdrive Updates Search Marketing Map

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The search marketing specialists at Overdrive Interactive have just updated our Search Marketing Map to present the most current snapshot of the world of digital search marketing, including live links to more than 120 sites and tools, broken into 23 categories. The map is available as a clickable PDF at ovrdrv.com/search-map.

Advertising

Google Announces Changes to Google Grants Program for Non-Profit Organizations

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Google Grants is a program charitable organizations can take advantage of to serve ads via a limited version of AdWords, free of charge. The Grants program is open to approved charitable organizations with 501(c)(3) status in the US, although charitable organizations based in other countries can also apply if the international requirements are met. The…

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Email

Online Marketing Begins with Listening

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Contrary to the Alec Baldwin, TV/movie stereotype of sales people, the number one skill of successful sales people is listening. Only by listening can you find out what the prospect wants (in addition to their needs), shape a solution and overcome their objections. We’ve all experienced clueless sales people who just launch into their pitch…

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Search

A New Look for Google Sitelinks

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How often do you pay attention to paid search ads in the Google search engine results page? Sometimes? Never? It’s likely that you’ve run into PPC advertising at some point. In a recent update, you may have noticed that certain ads look a little different. Late last month, Google began experimenting with a new form…

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