Search Engine Optimization (SEO) Archives

Driving Forward > Digital Marketing Blog

How SEOs Use Google Differently

by nick holt June 1, 2018

The majority of us don’t click on Google Ads because we understand how much they cost-per-click We know the word variations that will give us a quick answer (e.g., how, what, who) We know “video keywords” and how to optimize for…

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Mobile

Mobile-First Index: What You Need to Know

by nick holt March 28, 2018

Google’s Mobile-First Index As of November 2017, Google will now have one index for its search results and will index the mobile-version of your website before the desktop-version. (Google had typically used the desktop version of a page’s content to…

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Boston SEO

The Ultimate SEO Dashboard for CMOs Live Webinar

by arine fereshetian March 19, 2018

The Ultimate SEO Dashboard for CMOs Live Webinar CMOs, do you want to know what SEO elements you should be keeping an eye on? SEO professionals, want to make your SEO program results and reports command high-level interest and support…

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Marketing

Podcast SEO

by nick holt March 5, 2018

Podcast SEO Checklist and Tips Since podcasts continue to rise in popularity as a marketing channel, we wanted to provide you with an SEO checklist and tips on how to increase the visibility of your podcast episodes in Google’s search…

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Marketing

Overdrive Releases 2018 Search Marketing Map

by arine fereshetian December 20, 2017

To be a successful marketer in today’s changing landscape, marketers need to wrap their heads around the resources provided around search marketing. That’s why we created an infographic- to compile all the useful information search marketers need to succeed. Overdrive updated…

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Analytics

Importance of Meta Data and How to Write It

by nick holt November 15, 2017

What is Meta Data? Meta data is a snippet of text in Google’s search results that describe each page’s content for users and search engines. It is written in HTML code for the search engines algorithms and should custom-targeted for…

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Analytics

11 Alternatives to Google Keyword Planner

by nick holt November 14, 2017

SEO campaign keyword research starts with Google Keyword Planner. Enterprise SEO keyword research tools have access to the Google Keyword Planner API and can organize the output; however, there are situations where you should use alternative keyword research methods: No…

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