Analytics

brand-awareness-image

14 Ways to Measure Brand Awareness

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We all know that brand marketing is a big influencer on why a person buys your product over a competitor’s. Although it is not an OFFICIAL ranking signal (see MOZ’s Whiteboard Friday, “Is Branding a Ranking Factor?” and the article, “The Brand Halo Effect: Does Brand Awareness Impact Organic Search Rankings?“), having a strong brand can…

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Analytics

SEO delivers the Highest ROI

CMO’s Guide to SEO

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The Value Proposition of SEO Your goal: To be found online consistently at the top of search results— search engines are the principle way prospects learn about your products and services. Findability online is key! 81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, “they’ll find…

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Branding

barnacle-seo

Barnacle SEO: Rank for Competitive & Local Keywords

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Page one is the “Online Billboard” for a brand since a large percentage of search traffic is from branded searches. Although you don’t have total control on which domains are on page one, you can influence your brand’s page one results with Barnacle SEO. What is Barnacle SEO? Barnacle SEO is using another website’s authority to…

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Marketing

SEO & content

The ‘SEO vs. Content’ Game

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Digital marketing is the “in” thing today. It has been for quite some time now. Within itself, though, it’s a race. A race to grab attention. A race to connect and network and a race to stand out. Words like content strategy, social media and SEO are thrown around throughout every company, from the basic…

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Search

Overdrive Interactive Releases 2016 Search Marketing Map

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To be a successful search marketer in today’s changing landscape, marketers need to have their head around search marketing. With countless resources available online, we created a one-stop infographic to help marketers do just that. Overdrive Interactive’s updated Search Marketing Map now has 22 categories of over 180 useful sites, tools, resources and events, helping…

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Uncategorized

UPDATE: Video Now Available of May 19 “New Gospel of SEO” Webinar with Harry Gold

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UPDATE: The video recording of Harry Gold’s New Gospel of SEO webinar is now live! This presentation is ideal for individual and company-wide viewing for both marketers who want to expand their knowledge of search engine optimization best practices. We encourage you to share the video with your friends, colleagues and social connections. You can watch the hour-long webinar below, or view…

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