Search

search-differently

How SEOs Use Google Differently

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The majority of us don’t click on Google Ads because we understand how much they cost-per-click We know the word variations that will give us a quick answer (e.g., how, what, who) We know “video keywords” and how to optimize for them. We know the difference between navigational, transactional, and informational searches. We know what keywords…

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Search

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List of 2018 Marketing Conference Sessions

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Marketing Conference Topics and Sessions Need a new blog post about marketing? Need to present at a conference and can’t think of a catchy topic? Or just looking for the latest industry trend? We compiled a list of topic sessions that cover industry trends, niches, workshops, and keynotes from popular marketing conferences in 2018. Conference…

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Mobile

google-mobile-first-index

Mobile-First Index: What You Need to Know

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Google’s Mobile-First Index As of November 2017, Google will now have one index for its search results and will index the mobile-version of your website before the desktop-version. (Google had typically used the desktop version of a page’s content to index and determine rankings for a page.) How your website renders on a mobile device…

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Marketing

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Podcast SEO

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Podcast SEO Checklist Read our SEO checklist and tips on how to improve your Itunes rankings and increase the visibility of your podcast episodes in Google’s search results. On-Page Optimizations Relevant Thumbnail and Cover Art Target Keyword in Page URL Host Name and Description of each Podcast Episode Target Keyword in the Name of Episodes…

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Marketing

2018 Search Marketing Map

Overdrive Releases 2018 Search Marketing Map

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To be a successful marketer in today’s changing landscape, marketers need to wrap their heads around the resources provided around search marketing. That’s why we created an infographic- to compile all the useful information search marketers need to succeed. Overdrive Interactive updated our signature Search Marketing Map to include over 169 live links ranging from…

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Analytics

Importance of Meta Data and How to Write It

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What is Meta Data? Meta data is a snippet of text in Google’s search results that describe each page’s content for users and search engines. It is written in HTML code for the search engines algorithms and should custom-targeted for online searchers to increase click-through-rates (CTR) from search result pages to your website.   Meta…

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Analytics

google keyword planner alternative

11 Alternatives to Google Keyword Planner

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SEO campaign keyword research starts with Google Keyword Planner. Enterprise SEO keyword research tools have access to the Google Keyword Planner API and can organize the output; however, there are situations where you should use alternative keyword research methods: No budget or resources for enterprise SEO tools. Limited or range of monthly searches in Google…

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