Analytics

Importance of Meta Data and How to Write It

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What is Meta Data? Meta data is a snippet of text in Google’s search results that describe each page’s content for users and search engines. It is written in HTML code for the search engines algorithms and should custom-targeted for online searchers to increase click-through-rates (CTR) from search result pages to your website.   Meta…

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Analytics

google keyword planner alternative

11 Alternatives to Google Keyword Planner

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SEO campaign keyword research starts with Google Keyword Planner. Enterprise SEO keyword research tools have access to the Google Keyword Planner API and can organize the output; however, there are situations where you should use alternative keyword research methods: No budget or resources for enterprise SEO tools. You have a limited or range of monthly…

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Marketing

blog syndication

Posting on Your Blog vs. Medium and LinkedIn Pulse

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Posting on the Blog vs. Medium and LinkedIn Pulse Smart marketers understand the importance of content marketing and promotion in an age where “users on WordPress produce about 91.8 million new posts each month” (source). Content marketing can get expensive if you consider the cost of freelance writers, graphic designers, developers, hosting, and the tradeoff of investing in…

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Analytics

brand-awareness-image

14 Ways to Measure Brand Awareness

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We all know that brand marketing is a big influence on why a person buys your product over a competitor. Although it is not an official ranking signal (see MOZ’s Whiteboard Friday, “Is Branding a Ranking Factor?” and the article, “The Brand Halo Effect: Does Brand Awareness Impact Organic Search Rankings?“), having a strong brand can…

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Analytics

SEO delivers the Highest ROI

CMO’s Guide to SEO

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The Value Proposition of SEO Your goal: To be found online consistently at the top of search results— search engines are the principle way prospects learn about your products and services. Findability online is key! 81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, “they’ll find…

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Branding

barnacle-seo

Barnacle SEO: Rank for Competitive & Local Keywords

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Page one is the “Online Billboard” for a brand since a large percentage of search traffic is from branded searches. Although you don’t have total control over which domains are on page one, you can influence your brand’s page one results with Barnacle SEO. What is Barnacle SEO? Barnacle SEO is using another website’s authority to…

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Marketing

SEO & content

The ‘SEO vs. Content’ Game

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Digital marketing is the “in” thing today. It has been for quite some time now. Within itself, though, it’s a race. A race to grab attention. A race to connect and network and a race to stand out. Words like content strategy, social media and SEO are thrown around throughout every company, from the basic…

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