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marketing-conference-sessions

List of 2018 Marketing Conference Sessions

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Marketing Conference Topics and Sessions Need a new blog post about marketing? Need to present at a conference and can’t think of a catchy topic? Or just looking for the latest industry trend? We compiled a list of topic sessions that cover industry trends, niches, workshops, and keynotes from popular marketing conferences in 2018. Conference…

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Mobile

google-mobile-first-index

Mobile-First Index: What You Need to Know

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Google’s Mobile-First Index As of November 2017, Google will now have one index for its search results and will index the mobile-version of your website before the desktop-version. (Google had typically used the desktop version of a page’s content to index and determine rankings for a page.) How your website renders on a mobile device…

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Marketing

podcast-seo

Podcast SEO

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Podcast SEO Checklist Below is an SEO checklist and tips on how to increase the visibility of your podcast episodes in Google’s search results. On-Page Optimizations Target Keyword in URL Target Keyword in Title Tag Target Keyword in Meta Description Introductory Text with 2-3 Summary Bullets Embed Video with a Relevant Image Thumbnail Internal Link…

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Marketing

2018 Search Marketing Map

Overdrive Releases 2018 Search Marketing Map

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To be a successful marketer in today’s changing landscape, marketers need to wrap their heads around the resources provided around search marketing. That’s why we created an infographic- to compile all the useful information search marketers need to succeed. Overdrive Interactive updated our signature Search Marketing Map to include over 169 live links ranging from…

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Analytics

Importance of Meta Data and How to Write It

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What is Meta Data? Meta data is a snippet of text in Google’s search results that describe each page’s content for users and search engines. It is written in HTML code for the search engines algorithms and should custom-targeted for online searchers to increase click-through-rates (CTR) from search result pages to your website.   Meta…

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Analytics

google keyword planner alternative

11 Alternatives to Google Keyword Planner

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SEO campaign keyword research starts with Google Keyword Planner. Enterprise SEO keyword research tools have access to the Google Keyword Planner API and can organize the output; however, there are situations where you should use alternative keyword research methods: No budget or resources for enterprise SEO tools. Limited or range of monthly searches in Google…

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Marketing

blog syndication

Posting on Your Blog vs. Medium and LinkedIn Pulse

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Posting on the Blog vs. Medium and LinkedIn Pulse Smart marketers understand the importance of content marketing and promotion in an age where “users on WordPress produce about 91.8 million new posts each month” (source). Content marketing can get expensive if you consider the cost of freelance writers, graphic designers, developers, hosting, and the tradeoff of investing in…

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