Analytics

Tracking Social ROI with SocialEye: Updated Guide Released!

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Overdrive  Interactive has re-released our Tracking Social ROI whitepaper, a guide that presents and discusses over 25 real life social media metrics that marketers can use to both optimize their social media marketing and track its ROI. This whitepaper shows actual dashboard examples of: Social connections (fans, followers and subscribers) Social channel views (social site page views,…

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Analytics

Social Media ROI: Overdrive Interactive Launches Comprehensive Social Media Measurement Dashboard

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BOSTON (Aug. 25, 2010) /PRNewswire/ — Marketers who have been struggling to quantify the value of their social media marketing efforts may not be grappling much longer. Today, Boston digital marketing agency Overdrive Interactive launched SocialEye, a robust tracking and measurement dashboard designed to reveal the true ROI of social media marketing. In addition to…

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