Analytics

Social Media ROI: Overdrive Interactive Launches Comprehensive Social Media Measurement Dashboard

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BOSTON (Aug. 25, 2010) /PRNewswire/ — Marketers who have been struggling to quantify the value of their social media marketing efforts may not be grappling much longer. Today, Boston digital marketing agency Overdrive Interactive launched SocialEye, a robust tracking and measurement dashboard designed to reveal the true ROI of social media marketing. In addition to…

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