The recently completed TV “Upfronts,” where TV networks show off their new fall shows for advertisers and media buyers, is a curious event. And one company tried to outline the flaws in the system, with questionable results.
Driving Forward > Digital Marketing Blog
BOSTON (Aug. 25, 2010) /PRNewswire/ — Marketers who have been struggling to quantify the value of their social media marketing efforts may not be grappling much longer. Today, Boston digital marketing agency Overdrive launched SocialEye, a robust tracking and measurement dashboard…
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