Marketing

A Social Guide to the 2016 Grammys

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For anyone watching the Grammys, it was undoubtedly a night of massive entertainment, both from the standpoint as a viewer AND also as a social media listener. Once again, Twitter proved that it is far from dead (or dying), as it owned the social conversation. While Facebook and Instagram recieved likes and some shares, the…

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Overdrive

Overdrive Releases 2014 Social Media Map

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Overdrive Interactive has recently updated our signature Social Media Map to present the most current snapshot of social in the digital space, including live links to more than 240 sites, apps and tools broken into 24 categories. The map is available as a PDF both on our website at https://www.ovrdrv.com/social-media-map and in our Facebook Resource Library….

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Media

Instagram Video vs. Vine

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With 89 million Americans watching an average of 1.2 billion online videos every day, video sharing has become a significant aspect of social media. Vine — an app that allows users to create looping videos with a time limit of six seconds — is proof of the popularity of video sharing. Launched by Twitter in…

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Social Media

You Don’t Need a Million Fans!

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I know this is kind of old hat but I still feel like a lot of social media marketing conversations I am in boil down to Facebook fan count and engagement. Now I’m not going to say that fans aren’t important, but let’s face it – the vast majority of companies are never going to…

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