Social Media

So your CEO wants to be on Twitter

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While social media has been a core part of the marketing landscape for several years now, one key group within Fortune 500 organizations that has been slow to adopt it is the C-Suite. While this group comprises the core of a company’s leadership, when it comes to social media many members have opted to sit on the sidelines rather than actively participate in the conversation.

Media

Digital Marketing; the Music Industry’s New Hustle

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In a time when cassettes and CDs are obsolete, the traditional methods of promotion and marketing in the music industry are close behind. The panelists at the “Music Artists go Entrepreneurial” Summit at Stanford; Chamillionaire (@chamillionaire), Hammer (@MCHammer), and Mistah Fab (all rappers), discuss how the internet has changed the music industry and how it…

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Social Media

John Mayer vs. Bon Jovi

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When it comes to social media, many have looked to music and entertainment as key forces that have helped to shape and evolve this medium. The below article is from a newsletter that I subscribe to called, The Lefsetz Letter , which I felt provided a pretty interesting view of how social media is being…

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