Marketing

The 3 Truths of Content Strategy

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Do you want to better understand your audience? Several employees here at Overdrive are enrolling in the free online course, Content Strategy for Professionals, at Coursera.org. In the first week, which is ongoing and still open for registration, you’ll learn about the three truths of content strategy, as dictated by Professor John Lavine of Northwestern…

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Social Media

Google+ Introduces Real-Time Search & Hashtags

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In an effort to try and gain some traction and improve the service, Google has released a significant update to the Google+ platform by introducing real-time search and hashtag support. Remember what recently happened, real-time search was a significant update to Google Search a little while back before being discontinued shortly after Twitter failed to…

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Advertising

Groupon Launches its 2.0 Version

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The way the world is going, all efforts of shopping will eventually move completely into the world of e-commerce. Fortunately for Groupon, they have already stepped into this world. More recently, they have launched their newest 2.0 version, providing a more customized experience for the user, and a hopeful outlook for retailers. As Groupon continued…

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