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Why Social SEO is the Secret Ingredient

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social score card
Does Social Media impact your SEO? Lets explore how Social SEO can be leveraged!

Ok, lets get this over with -> Although Googles Matt Cutts has previously stated that social signals from Facebook and Twitter  are not part of the Google organic search ranking algorithm, Bings Duane Forrester and their Webmaster Guidelines say social media is a ranking signal for Bing.

With the renewed Twitter/Google relationship who’s to say what Googles Algo’s are actually currently incorporating for social search signals, however we still recommend providing valuable content that is worthy of engagement. liking, sharing, commenting etc…

Is the “Like” the new “Link”?

like is replacing link

Search engines utilizing social platform signals in ranking algorithms should be looking at

  • Keywords
  • Links
  • Hashtags
  • User influence/authority
  • Click through (CTR)

Social platforms are an opportunity to utilize the intrinsic link juice provided by the platform back to your website.

Authority building opportunity through users sharing and re-posting content on their streams.

Provides an additional opportunity to generate leads and sales.

Profile optimization to target on core keywords

Branded background images fused with links to your website, robust profile descriptions using core target keywords for your products and services, and all profile fields filled in is key to optimizing your social profiles for additional SEO goodness.

social profile optimization

Content optimization

Know your company core target keyword terms and use them when applicable. That’s all there really is to it. At Overdrive, we infuse our #social content with #SEO keywords.

Social Content

  • Tips/Best Practices
  • Data/Research
  • News/Announcements
  • Offers/Promotions
  • Products/Features
  • Tweets/Updates/Posts
  • Photos/Videos
  • PDFs/Presentations

Social Integration

Content deployment infused with social integration makes the “Like” a clickable call-to-action on your digital properties.

Social Shares

 

SEO is peanut butter wrapped in Social Media chocolate, two great opportunities wrapped in one awesome bite.

Social SEO

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6 Google Analytics KPIs CMOs Should Track

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As a CMO, you will receive daily, weekly, or monthly reports from your marketing teams with a lot of KPIs and metrics; however, you need to break through the clutter and understand the 6 important Google Analytics KPIs you need to watch to ensure online marketing campaigns perform well. 1. Conversions Using Google Analytics, you…

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3 SEO Metrics for CMOs

3 SEO Metrics for CMOs

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Effective SEO management and reporting should provide quick access to key performance metrics while delivering the flexibility to tailor results to your needs. SEO metrics should provide valuable, fast answers and clear stories around your marketing questions as they relate to search engine optimization. Comprehensive SEO Metrics to Track How can we arm our CMOs…

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