Marketing

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2016 NEDMA Marketing Technology Summit

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As usual, this summit did not fail to deliver an amazing lineup of speakers and impressive exhibits that helped marketers from all stripes stay up-to-date on the latest direct marketing tools and strategies. Overdrive Interactive was an event sponsor and exhibitor, and our founding CEO, Harry Gold, and our VP of Search, Social, and Analytics,…

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Marketing

A review of the End-to-End Digital Marketing workshop

“End-to-End Digital Marketing Workshop” – Recap

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Harry J. Gold, CEO and Founder of Overdrive Interactive, treated the office this past week with his well-known workshop “End-To-End Digital Marketing.” This is the same workshop he does for fortune 500 companies across the world on behalf of the Association of National Advertisers (ANA).  In This 4-hour workshop was made available for office visitors…

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Marketing

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Organic Search Engine Marketing 101

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No matter what field you specialize in, it is important to take a step back and review the basics. Overdrive Interactive specializes in several different aspects of digital marketing, including SEO, paid media, and social media. To keep teams on the same page, we cover the basic best practices whenever possible, allowing team specialists to sharpen…

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Marketing

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Social media marketing success is often realized through search – especially for B2B companies. Customers don’t learn about products, services, or industry thought leadership exclusively through social chatter – they also find this information through organic search results. Discover how you can use SEO to get more from your social media marketing. Download the 16…

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Marketing

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Overdrive Releases 2016 Social Media Map

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Overdrive Interactive has updated our signature Social Media Map to present the most current snapshot of social media in the digital space, including live links to more than 260 websites, mobile apps and tools broken into 26 categories. The map is available as a PDF on the Overdrive website at http://www.ovrdrv.com/social-media-map Says Overdrive CEO Harry Gold, “We are…

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