Account-Based Marketing Archives

Driving Forward > Digital Marketing Blog

How to Visualize an Account- Based Marketing (ABM) Customer Journey

by Monamie Bir October 17, 2022

Have you clearly visualized your customer journey? Do all the elements in your customer journey work to drive maximum revenue to your business? Your customer journey starts with the first impression that your brand makes on your target…

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Three Levels of Customer Journey Optimization

by Christina Lata October 11, 2022

A customer journey audit and optimization process identifies the weakest spots in your customer journey and turn them into high-impact strengths that will maximize your digital ROI. From providing insights into your creatives to advising proper channels to attract…

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Account Based Marketing

Know Your MarTech

by Christina Lata October 10, 2022

How can you manage your marketing if you don’t know your MarTech? See Overdrive CEO Harry J. Gold explain how to quickly audit the MarTech systems your organization uses to power digital marketing. Video Transcript “Get to know the people,…

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What is Reverse IP Lookup?

by Christina Lata September 27, 2022

The key to a successful Account Based Marketing (ABM) Program is accurately identifying customers (with purchase intention), who are looking for your product. This helps you to build your prospect target list, and IP look-up accelerates this process. Do…

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What is Intent-Based Targeting?

by Christina Lata September 27, 2022

Account- Based Marketing (ABM) is a highly targeted marketing strategy that focuses a company’s marketing efforts on a selected target audience group who are already on your target list or have shown “intent” to purchase your product. Intent data is…

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Account-Based Marketing Webinar: Why Your ABM Program Should Be Always-On

by Christina Driscoll April 20, 2020

More and more companies are using account-based marketing (ABM) to drive sales. Before launching an ABM strategy, it’s important to know that ABM tactics are testable over a period of time, and results can take a couple of years to…

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The Overdrive Framework for Account-Based Marketing

by Monamie Bir March 14, 2019

Account Based Marketing (ABM) over the years has grown to be an effective B2B marketing strategy. Approximately 85% of B2B marketers say that ABM delivers higher ROI than any other marketing initiatives. The B2B sales funnel is a lengthy process; one…

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ABM Power Breakfast with Overdrive Interactive and Demandbase

by Jessica O'Brien July 31, 2017

Sales and Marketing seem, at first glance, a star-crossed romance destined to suffer the same tragic fate as the most popular literarily romances: Romeo and Juliet, Tony and Maria, and Brangelina. Marketing and Sales alignment means targeting the type of…

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The Platforms That Belong in Your ABM Tech Stack

by Jeff Selig May 19, 2017

Why ABM? Account based marketing, or ABM, has received enormous amounts of hype both online and in print, but this revolutionary approach to B2B marketing is not just another buzzword. In essence, ABM is a highly successful targeted marketing…

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