June 2008

Driving Forward > Digital Marketing Blog

Participation in the Chase Corporate Challenge

by Andrew Abrahams June 27, 2008

On Thursday, June 26th, four members of the Overdrive team successfully completed the JPMorgan Chase Corporate Challenge®: Ty Velde, Barb Wojslawowicz, Meghan Haley and Michael Orlinski. For more information regarding the Challenge, visit this blog post: /blog/2008/05/overdrive-gets-set-for-chase-corporate_05.asp The happy team,…

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Media

Most Common Types of Targeted Advertising

by Harry Gold June 26, 2008

According to a May 2008 study of US Marketers by Compete, most advertisers turn to online advertising to reach specific, targeted customer segments. Second to online media for this tactic is search engine marketing. The study also found that only…

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Advertising

Interactive Media Share of Ad Spend Growing Worldwide

by Harry Gold June 25, 2008

According to a study by WPP’s Group M, interactive media’s share of worldwide advertising expenditures is expected to hit 15% in 2009, up from only 6% four years ago. This comes as traditional media’s share of ad spend continues to…

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ClickZ

Launching Multicultural Media Campaigns

by Harry Gold June 24, 2008

A specialty at our firm is helping companies target niche audiences. One of our more challenging accounts has charged us with running a multicultural campaign targeting dozens of individual ethnic groups within the United States with just the right message….

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Mobile

Google Maintains Worldwide Dominance

by Harry Gold June 20, 2008

In a recent WPP GroupM study, Google was found to have an 86% share of search inquiries amount 35 countries in 2007. Now, adding to this dominance, Google already dominates over 61% of mobile search, according to Nielsen Mobile. The…

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Advertising

Auto Industry Advertising Spending

by Harry Gold June 18, 2008

According to eMarketer, the auto industry is embracing internet advertising more than ever.While spending on television, magazines and newspapers have all shown a decreasing trend since 2005, internet ad spending increased 57% from 2005 to 2006 and another 40% from…

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