September 2008

Driving Forward > Digital Marketing Blog

Let’s Give Them Something to Talk About

by Barb Wojslawowicz September 9, 2008

Last Thursday, Microsoft launched its first ad installment of its $300 million campaign to counteract negative publicity around Window’s Vista. The ad features Jerry Seinfeld and Bill Gates in a shopping mall as Seinfeld helps Gates try on shoes. As…

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Advertising

Savvy Mobile Ads Reach College Students

by Harry Gold September 9, 2008

Note: n= 1,409 ages 18-30 who own a mobile phone/PDA or smartphone Source: eMarketer, September 9, 2008

Media

Online Video Ad Outlook Optimistic

by Harry Gold September 8, 2008

Source: eMarketer, September 8, 2008

Marketing

Google Chrome and its Implications for Online Marketing

by John Liu September 3, 2008

Yesterday, Google announced their new web browser, Google Chrome, in a blog post. Chrome is an open source web browser designed to address many of the flaws with other browsers on the market today; notably, FireFox and Internet Explorer. Google…

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ClickZ

Ten Things to Do Besides Banners

by Harry Gold September 3, 2008

We are familiar with great decline of banner click rates. It’s funny how we now look at a 0.2 percent click rate and think that’s good. There was a funny parody of “Adweek” called SadWeek that appeared when the dot-com…

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Search Engine Use

by Harry Gold September 2, 2008

Almost half of all internet users now use search engines on a typical day: Who is Making Search A Habit? Percentages based on respondents Source: Pew Internet & American Life Project, August 6 2008

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