When a consumer visits an e-commerce website nowadays, it is nearly impossible to ignore reccomendations that have been provided by the site. These reccomendations suggest other items that the consumer may be interested in, based on shopping history and stored…
I got this interesting email from Monster today – another pillar being carved off and outsourced by Yahoo! First search goes to Bing, now Jobs to Monster. Check it out: Monster To Acquire Yahoo!’s HotJobs Dear Customer: Today, we are…
This Sunday, football fans will be glued to their TVs for the Superbowl, while we in the advertising industry will be glued to our TVs for the… Superbowl. Let’s face it, some people watch the Superbowl just for the ads,…
TubeMogul released a report today that highlighted the tendency of viewers to click away from a pre-roll ad before short-form online video. After analyzing over nearly 2 million streams of online video, TubeMogul found that over 15% of viewers clicked…
Hair – “The American Tribal Love Rock Musical” – is going to try a new way of reaching out to its audience. Starting tomorrow, the show’s finale number where the cast and audience mix and mingle and dance to “The…
The recession has spurred many American shoppers to seek out savings, cut out coupons and compare prices before entering a store with intent to purchase. Although these savvy shoppers are turning to the internet to share coupons and comparison shop,…
In the business of marketing services, there are four questions a person must ask the account that they manage every moment of every day to stay on top of things. I call them the “Four Questions of Account Management.” And…
According to the CMO Council, marketers worldwide look to loyalty programs to improve customer retention rates and value, teach them about consumers’ motivations and prospects and to help keep a targeted and focused line of communication. Seventy percent of Internet…