Next month Facebook Studio, an upgraded platform for ad creation on Facebook will make its debut. The goal of Facebook Studio is to promote the concept of social advertising. With this platform, Facebook hopes to make advertising more social by allowing top advertisers to share, “like” and comment on ads in an online catalog. Jennifer…
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Virgin Atlantic and Del Monte recently announced major changes in how they measure online media – from search to social to display. Last-click to conversion is not the end all and marketers are looking across channels for answers. Traditional metrics for online media are meaningless without looking at the big picture, which should include attribution…
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For many users, Facebook has transformed into more of a business platform rather than a site used for their personal lives. For this reason, the social networking site now offers a new capability where users can convert their personal profiles into business pages. Since the transition in fan pages on March 10, Facebook made these…
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The Internet Advertising Competition recognizes excellence in online advertising and honors the individuals and organizations responsible for various outstanding campaigns. 18,130 people voted and we are proud to announce Overdrive was awarded with six awards; Best Legal Website for Sokolove Law, Best Computer: Software Online Campaign and Best Technology Online campaign for Progress Software, Best…
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Earlier this afternoon, news emerged that Google would be pushing further into the social search market with its new +1 product. Starting today, users who have a Google Profile can opt into the “experimental” search experience. The +1 feature works nearly identically to Facebook’s “Like” button: simply click the +1 next to the link you…
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There are hundreds of new mobile apps released every day, but one app that was recently developed caught our attention here at Overdrive, Color. This new app pairs social networking with photos in a cloud-based storage network. With $41 million in funding, many expect Color to be a game changer. A simple way to describe…
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It is likely that you may have more than one geo-location app on your phone. The list probably includes apps such as Foursquare, Facebook Places, Gowalla, Loopt or Buzzd …..so many that they can be difficult to keep track of. What if there was an app that combined the feeds of all these apps? Something…
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With social media transforming the world we live in, there is no denying it is changing the way we communicate, interact, and even do business. But, how much is too much? Certain scenarios could be feeding that monkey on your back. Facebook is a winner. Just ask the billionaire who created it. It’s easy, it’s…
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When you last tried to decide on what movie to see this weekend, what factors did you take into consideration? Did you go to rottentomatoes.com to get critics’ reviews? Did you go to Facebook and ask your friends what you should see? Or did you click over to your favorite search engine and simply search…
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