Social Media

Social Media Day 2016

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Happy Social Media Day everybody! Social Media helps us all communicate, engage, entertain, educate, and learn. Today, people all over the world are celebrating this amazing digital revolution through IRL(In real life) and/or online events, and social posts commemorating #SMDay. Mashable launched the first Social Media Day in 2010, and social media has unceasingly been…

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Marketing

Video Tip: Integrated Digital Marketing

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Today it’s not enough to just understand search engine marketing, paid search, online media, the general creative, or even marketing analytics. You really need to understand how those things all work together. In this short video, Harry J. Gold, CEO of Overdrive Interactive explains how all of those pieces fit together and why you need…

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Branding

How to Beef Up Your Social Media Marketing Program

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In a popular advertising campaign for Wendy’s in 1984, an 81-year-old woman named Clara Peller demanded to know “Where’s the beef?” at a fictitious fast-food restaurant. That question went viral and eventually became a catchphrase whenever anyone was looking for more of pretty much anything. It’s the same question I have now for brands, businesses,…

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Search

Google Introduces Property Sets for Search Console

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Google Search Console (formerly known as Webmaster Tools) has always required that a site, which it refers to as a “property,” have a specific URL. Rather than setting up a property as domain.com, you had to specify http://www.domain.com, http://domain.com, https://www.domain.com, http://sub.domain.com, etc. This meant that if you changed the default URL of a site, from…

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Boston SEO

Organic Search Engine Marketing 101

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No matter what field you specialize in, it is important to take a step back and review the basics. Overdrive Interactive specializes in several different aspects of digital marketing, including SEO, paid media, and social media. To keep teams on the same page, we cover the basic best practices whenever possible, allowing team specialists to sharpen…

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