Driving Forward > Digital Marketing Blog

Banner Ads: Beyond the Click

by Harry Gold May 18, 2009

Click on charts below to see Internet users behavior when it comes to online display ads.

Source: eMarketer, May 18 2009

Analytics

Google Analytics 4 Cross-Channel Attribution

by Jessica Smith January 24, 2022

Google Analytics 4 Cross-Channel Attribution Executive Summary Google Analytics 4 properties are now eligible for cross-channel data-driven attribution modeling. This is another advance in the next generation of Google Analytics. On January 26th, 2022, Google will be switching all GA4…

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Account Based Marketing

Overdrive Launches the Ultimate Demand Gen RFP

by Monamie Bir December 8, 2021

Your guide to finding the right marketing agency! Overdrive created this sample Demand Gen RFP based on years of receiving and replying to Demand Gen and ABM RFPs from some of the most successful tech B2B companies in the world….

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