Overdrive Interactive, a Boston-based full service search engine marketing and online media buying agency specializing in lead generation, brand building and customer acquisition, today announced that it had been selected by Boston.com to develop a search engine marketing strategy to drive more traffic and loyal users to the site. Boston.com is the official online home of The Boston Globe, New England Cable News and the New England Sports Network. Overdrive will specifically focus on the News, Real Estate, Arts & Entertainment and Travel sections of Boston.com for its paid search campaign.
Boston.com provides an array of resources, including local, regional and national news, entertainment, sports, travel, real estate and much more. It is a trusted local news resource, updating all breaking news and updates in real-time. It is the go-to source for all things Boston, and has grown to become one of the most visited regional portals in the country.
With the addition of search engine marketing and the help of Overdrive, Boston.com will continue to grow its visitor base and regular viewership of the site. Driving more qualified, relevant traffic to Boston.com through paid search will extend its influence both regionally and nationally.
About Overdrive Interactive
Boston-based Overdrive Interactive (http://www.overdriveinteractive.com/) is a full service online marketing firm that specializes in branding and lead generation services using search engine optimization, paid search management, online media planning and buying, email marketing, and web and application development. The agency serves a wide range of consumer and B2B Fortune 500 companies.
Boston.com is one of the most visited regional portals in the U.S. and is part of The New York Times Company (NYSE: NYT), a leading media company with 2005 revenues of $3.4 billion. The New York Times Company includes the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.