From simple text results, to blended results, and, finally, the Knowledge Graph, Google has gone through a number of transformations since its 1998 inception. Overdrive Interactive has created a visual timeline of the search engine’s evolution, which we call the Google Gallery.
The gallery illustrates examples of 54 different types of Google search results, including:
- The basic/traditional results page (1998)
- Blended results with images (2001)
- The “Did you mean?” feature (2001)
- Local listings (2004)
- Organic sitelinks (2005)
- Google Instant (2010)
- The Knowledge Graph, Knowledge Panel and OneBox (2012)
Flight times, movie listings, event schedules, math equations and more (2014)
While this presentation is a valuable tool for search marketers, it also provides a look at the evolution of Google’s search results page that the average Google user can easily digest and understand.
Here are some visuals from the gallery: