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Tips on How to Improve Your Rank in Social Search

by Emma Ceplinskas October 26, 2021

From dancing to “Savage,” by Megan Thee Stallion to repurposing iconic audio bits from the Kardashians, viral TikTok and Instagram videos are endlessly viewed, discussed, and shared. Whether we’re sending them to friends, remixing popular videos, or rewatching them in…

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Boston SEO

Google’s May 2020 Core Update

by Arthur Molinar May 8, 2020

Google’s Core Update Announcement On May 4th, Google’s public liaison of search, Danny Sullivan, tweeted that users could expect a broad core algorithm update that would be rolling out worldwide to Google’s network of data centers over a series of…

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The June 2019 Google Core Update

by Seth Richtsmeier June 12, 2019

The good, the bad, the ugly about Google’s latest core algorithm update. On June 2nd, Google’s public liaison of search, Danny Sullivan, tweeted that users could expect a broad core algorithm update that would be rolling out to various data…

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Analytics

CMO’s Guide to SEO

by Jeff Selig May 23, 2017

The Value Proposition of SEO Your goal: To be found online consistently at the top of search results— search engines are the principle way prospects learn about your products and services. Findability online is key! 81% of B2B purchase cycles start with…

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Advertising

Demographic Targeting for Search Advertising Rolls Out

by Bob Cargill September 29, 2016

Google announced this week that demographics for search ads (DFSA), which was already in beta, is now being rolled out to advertisers everywhere. This new feature will make it possible for you to reach your target audience more effectively by…

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Overdrive

Overdrive Interactive Releases The Google Gallery – 16 Years of Search Results

by Jessie Burke June 24, 2014

From simple text results, to blended results, and, finally, the Knowledge Graph, Google has gone through a number of transformations since its 1998 inception. Overdrive Interactive has created a visual timeline of the search engine’s evolution, which we call the…

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Overdrive

Google Gallery: Evolution of the Search Results Page

by Jesse Shapiro June 23, 2014

The only thing constant in the world of Google is change. From its earliest days in the late ’90s to the present day north-of-$350 billion enterprise, Google has continued to change, and change rapidly. Of particular interest to search marketers…

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Advertising

Flexible Reach Display Targeting

by srose September 19, 2012

At the beginning of the summer, Google announced a new targeting setting called “Flexible Reach” for the Display Network. While this update was implemented at the end of June, it may have slipped past some people’s attention. The new Flexible…

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Analytics

Personalize Your Google Search Results

by Andrew Abrahams March 10, 2011

There comes a time in every person’s life when they need to Google something. I, for one, do this multiple times a day. Whether its researching new industry trends, finding official statistics on products and services, or catching up on…

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