Analytics

SEO delivers the Highest ROI

CMO’s Guide to SEO

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The Value Proposition of SEO Your goal: To be found online consistently at the top of search results— search engines are the principle way prospects learn about your products and services. Findability online is key! 81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, “they’ll find…

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Overdrive

Overdrive Interactive Releases The Google Gallery – 16 Years of Search Results

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From simple text results, to blended results, and, finally, the Knowledge Graph, Google has gone through a number of transformations since its 1998 inception. Overdrive Interactive has created a visual timeline of the search engine’s evolution, which we call the Google Gallery. A PDF of the entire gallery can be downloaded here: http://www.ovrdrv.com/google-gallery, or from…

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Advertising

Flexible Reach Display Targeting

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At the beginning of the summer, Google announced a new targeting setting called “Flexible Reach” for the Display Network. While this update was implemented at the end of June, it may have slipped past some people’s attention. The new Flexible Reach function allows for more control of one’s Display settings by enabling control at the…

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Analytics

Personalize Your Google Search Results

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There comes a time in every person’s life  when they need to Google something. I, for one, do this multiple times a day. Whether its researching new industry trends, finding official statistics on products and services, or catching up on the latest trending topics, some search results are just completely irrelevant. For reasons such as…

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