Google search Archives

Driving Forward > Digital Marketing Blog

Overdrive Launches the 2023 Search Map

by Christina Lata April 21, 2023

Search marketing is fundamental to increasing a brand’s online presence, whether paid ads or keyword-saturated action pages, allowing companies to achieve the coveted front page of search engines. However, the search marketing sphere constantly evolves and algorithms update, leaving marketers…

Read the full article

Overdrive

Google Releases 2022 Search Spam Update

by Emma Ceplinskas October 26, 2022

On October 19, 2022, Google announced plans to roll out a global spam update to Google Search that will affect all languages. The official Google list of announced updates predicted the rollout would take about two weeks. However, by October 21,…

Read the full article

Boston SEO

Tips on How to Improve Your Rank in Social Search

by Emma Ceplinskas October 26, 2021

From dancing to “Savage,” by Megan Thee Stallion to repurposing iconic audio bits from the Kardashians, viral TikTok and Instagram videos are endlessly viewed, discussed, and shared. Whether we’re sending them to friends, remixing popular videos, or rewatching them in…

Read the full article

Boston SEO

Google’s May 2020 Core Update

by Arthur Molinar May 8, 2020

Google’s Core Update Announcement On May 4th, Google’s public liaison of search, Danny Sullivan, tweeted that users could expect a broad core algorithm update that would be rolling out worldwide to Google’s network of data centers over a series of…

Read the full article

The June 2019 Google Core Update

by Seth Richtsmeier June 12, 2019

The good, the bad, the ugly about Google’s latest core algorithm update. On June 2nd, Google’s public liaison of search, Danny Sullivan, tweeted that users could expect a broad core algorithm update that would be rolling out to various data…

Read the full article

Analytics

CMO’s Guide to SEO

by Jeff Selig May 23, 2017

The Value Proposition of SEO Your goal: To be found online consistently at the top of search results— search engines are the principle way prospects learn about your products and services. Findability online is key! 81% of B2B purchase cycles start with…

Read the full article

Advertising

Demographic Targeting for Search Advertising Rolls Out

by Bob Cargill September 29, 2016

Google announced this week that demographics for search ads (DFSA), which was already in beta, is now being rolled out to advertisers everywhere. This new feature will make it possible for you to reach your target audience more effectively by…

Read the full article

Overdrive

Overdrive Interactive Releases The Google Gallery – 16 Years of Search Results

by Jessie Burke June 24, 2014

From simple text results, to blended results, and, finally, the Knowledge Graph, Google has gone through a number of transformations since its 1998 inception. Overdrive Interactive has created a visual timeline of the search engine’s evolution, which we call the…

Read the full article

Overdrive

Google Gallery: Evolution of the Search Results Page

by Jesse Shapiro June 23, 2014

The only thing constant in the world of Google is change. From its earliest days in the late ’90s to the present day north-of-$350 billion enterprise, Google has continued to change, and change rapidly. Of particular interest to search marketers…

Read the full article

Older Posts