The Value Proposition of SEO Your goal: To be found online consistently at the top of search results— search engines are the principle way prospects learn about your products and services. Findability online is key! 81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, “they’ll find…
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Google announced this week that demographics for search ads (DFSA), which was already in beta, is now being rolled out to advertisers everywhere. This new feature will make it possible for you to reach your target audience more effectively by adjusting your bids according to age and gender, or excluding them altogether. For example, if…
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From simple text results, to blended results, and, finally, the Knowledge Graph, Google has gone through a number of transformations since its 1998 inception. Overdrive Interactive has created a visual timeline of the search engine’s evolution, which we call the Google Gallery. A PDF of the entire gallery can be downloaded here: http://www.ovrdrv.com/google-gallery, or from…
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The only thing constant in the world of Google is change. From its earliest days in the late ’90s to the present day north-of-$350 billion enterprise, Google has continued to change, and change rapidly. Of particular interest to search marketers has been the evolution of the search results page. For the first few years of…
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At the beginning of the summer, Google announced a new targeting setting called “Flexible Reach” for the Display Network. While this update was implemented at the end of June, it may have slipped past some people’s attention. The new Flexible Reach function allows for more control of one’s Display settings by enabling control at the…
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There comes a time in every person’s life when they need to Google something. I, for one, do this multiple times a day. Whether its researching new industry trends, finding official statistics on products and services, or catching up on the latest trending topics, some search results are just completely irrelevant. For reasons such as…
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