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Driving Forward > Digital Marketing Blog

Overdrive Releases The 2020 Artificial Intelligence Marketing Map

Artificial Intelligence is rapidly innovating and ultimately changing the way we operate in our everyday lives. With this growing AI world, there is an ever-expanding variety of tools, apps, and websites that are available to marketers that aim to improve the customer experience.

We’ve updated our 2020 Artificial Intelligence Map to include the latest artificial intelligence marketing tools, apps, and websites. Created by marketers for marketers, discover the latest market research and Marketing AI landscape. The PDF includes 318 live links to explore the current landscape of artificial intelligence and is available to download on the Overdrive website.

Notable features of this year’s map:

  • 318 live active links to AI marketing tools, apps, and websites
  • Added platforms for lead scoring
  • Added tools for you to keep the conversation following with chatbots, messaging, and virtual agents
  • And much more!

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Below are the categories you can find on the map, as well as recently added AI tools, apps, and websites.

Behavior Analytics: Analyze your site to understand user behavior by identifying patterns.

Understanding the behavior of your customers is important and aids in company growth. Some newcomers AI tools in this category are Arimo, Heap, and Indicative. From the web to mobile apps, these tools have your behavior analytics covered.


Chatbots: Automate conversations with real-time response platforms.

Show consumers you’re present and responsive through instant response chatbots. Avio and Flok are two new chatbots that connect your consumers to your business through AI, building customer loyalty through responsiveness, ultimately increasing customer retention.


Messaging: Never miss a customer with AI powered conversational engagement.

Interact with consumers with AI without losing a human touch. MEi, Sunshine Conversations, and Heyday are the newest ways to improve relationships giving you high-value interactions, helping to convert leads. From in app messaging to managing emails, these platforms help your business provide optimal customer service.


Content: Use strategy to create and align your marketing content.

Integrating content and strategy is made simple with the assistance of AI. Atomic AI, Acrolinx, and Intellyo are the latest tools to help keep your business flowing by delivering consumers valuable content and creating quick optimizations to improve your content strategy.


Conversation Intelligence: Use Conversational AI to personalize the user experience and increase conversions.

As marketers, connecting with consumers through every step of the buyer’s journey is essential. Invoca, Tethr, and Automat are new players to the game, developing tools to aid your business growth by driving conversations, providing data insights, and ensuring customer satisfaction.


Marketing Platforms: Use AI to automate your marketing collateral and deliver personalized experiences through an integrated platform.

Maximize your campaigns through AI-powered marketing platforms such as Kentico, Jetlore, and Kenshoo. These tools generate consumer preferences so your business can directly target and personalize campaigns to improve lead generation.


Cross-channel Marketing: Build customer loyalty and improve retention by setting up cross-channel campaigns.

Platforms like or Adobe allow your campaign to stay relevant to the right consumers. By having one platform to control various advertising channels, your company can create a consistent customer experience and connect the right customers to your ads.


Website Design: AI solutions that build website designs instantly.

Platforms such as Huula, Leia, or The Grid enables your business’s website to be up and running instantly. A powerful website design (plus great marketing), connects with your consumers and makes their user experience unforgettable.


Image Analysis: Identify objects, people, text, scenes, and activities in images to improve the user experience.

AI-powered image recognition allows various types of identification and classification. CloudSight provides real-time streaming that captures image classification, automated captioning, scene understanding, and fine-grained object recognition. Whereas Brandwatch collects and analyzes images containing your brand.


Virtual Agents: Optimize your marketing routines to maximize engagement with leads and generate more conversions.

Have automatic action at the tip of your fingers through virtual agents like Aiden and DigitalGenius. Monitor campaigns, customer interactions, and get automated resolutions that ensure your business is providing optimal customer satisfaction.


Strategy & Data Analysis: Access data insights instantly and position predictions for future campaigns. 

Actionable insights are key to business growth. Crayon, Oribi, and PaveAI provide the tools for your business to understand your consumers and create strategic insights that will allow you to execute business goals.


CRM’s: Improve customer engagement and marketing effectiveness with personalized and actionable user insights.

Maintain customer loyalty through AI-powered CRM which allows for your business to make predictions, segmentations, and offer a valuable customer experience. NGDATA, Zia, and Custora are new tools that help brands deliver top customer service.


Lead Scoring: Using predictive data to identify sales-ready leads or to find potential buyers quicker.

Align your marketing with your sales team using platforms such as Velocify, Versium, and LeanData. Improve the buyer experience and increase lead scoring by aligning the customer to the correct messaging and campaigns.


Cross-Device Advertising: An automation tool that personalizes marketing messages to consumers on desktops, laptops, mobile devices and tablets.

Use AI-powered technology to automate campaigns across devices to increase performance. and Tapad are just two examples of the many tools there are to reach, engage, and measure consumer interactions.


Social: Make real-time decisions on your social by identifying opportunities, predicting trends, and analyzing performance.

Connect to your audience in personalized ways that allow for your business to stand out to consumers. Tailoring your social using tools like Cortex, Skorr, and Social Sensei build your presence to resonate with your targeted consumers to build customer loyalty.


SEO: Automation that grows search traffic, quality leads, and decrease cost per acquisition.

Ranking algorithms on search engines are constantly changing and evolving. Using a platform like Alli, one of the many SEO platforms, permits your business to reach a wider scale and create more traffic to your site using AI that keeps track of the changing algorithms.


Paid Media: AI-powered technology that takes care of setup, optimization, and reporting for your paid media campaigns.

Optimize your paid media with automated bidding, valuable insights, and actionable recommendations. Rising platforms such as Cobiro, AdScale, and Optmyzr aid in improving and optimizing your paid media performance.


Personalization: Build a personalized relationship with your leads by tailoring advertisements from social to email.

Building a personalized experience for your consumers is what Qubit, Pure360, and Monetate specialize in. By turning data into personalization and advancing the consumer experience, more traffic is driven to your site.


Communications: Create a natural interactive experience with consumers through various communication channels that are powered by AI technology.

AI-powered conversations on platforms like Rocket.Chat and LivePerson get your customers to have a positive experience by serving them answers to questions they may have about your product or service.


Recommendation Engines: Optimize for business goals, control risk, and increase consumer satisfaction with AI recommendations.

Platforms that optimize your marketing touchpoints are useful to show what content is engaging your target audience. New platforms like Personyze, Stackla, and Recombee help your business discover and manage your best marketing collateral.


Text Analytics: AI-driven analysis that aids in interpreting opinions, feedback, and moods on text instantly.

Discover actionable insights through text that will improve the customer experience. Tools like AI Applied, Azure, and Rosette successfully collect data for your business to use in targeted campaigns.




Interested in leveraging our expertise? Visit our services page or contact us to discuss what we can do for you and your organization.

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