Driving Forward > Digital Marketing Blog

The Bright Lights and Technology of Broadway

by Barb Wojslawowicz December 30, 2008

In an attempt to boost awareness and ticket sales, Broadway productions have turned to the internet to connect with audiences through social media marketing. Broadway musical websites typcially feature bios on the stars, summary of the storyline, and the option…

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Advertising

Blogs Can Ease Customer Communication

by Harry Gold December 30, 2008

Readership has grown and so has consumer trust. A BuzzLogic and JupiterResearch study done August 2008 shows that over the past four years, there has been a 300% growth in monthly blog readership Note: n=2,210; in the past 12 months…

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Social Media

Focused Social Networks Build Community

by Harry Gold December 29, 2008

Narrow topical appeal draws highly engaged users Note: n=1,319 who have never used the internet to research an ailment or get drug treatment information Note: n=137 According to respondents, customer engagement (85.4%) is the key benefit of social media marketing,…

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Advertising

Children Get Product Info Online

by Harry Gold December 24, 2008

Source: eMarketer, December 24 2008

ClickZ

Branding or Connecting: How About Both?

by Harry Gold December 23, 2008

Big brands have woken up to the power of online and are now buying billions of impressions to build and reinforce their brands. So let me propose adding another level of interaction to the mix. Instead of brand impressions, clicks,…

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Advertising

A Very Special (K) New Year

by Bianca Garcia December 23, 2008

We all know that one of the most popular New Year’s resolutions is to lose weight or start dieting, and Special K is here to remind us all of that. According to AdAge, Special K Kicks Off “Wake-Up Call” in…

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Technology

What’s Competing for Internet Users’ Attention?

by Harry Gold December 22, 2008

The answer: A lot.n= 2,000 ages 18+ ages 18+ Source: eMarketer, December 22 2008

Advertising

Spreading Holiday Cheer

by Barb Wojslawowicz December 19, 2008

TV holiday ads such as the ever-popular (and frequently aired) Kay Jewelers signify for me the start of the holiday season. So as advertisers turn their marketing efforts from traditional advertising to online advertising, advertisers have turned to viral ads…

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