Driving Forward > Digital Marketing Blog

Barnacle SEO: Rank for Competitive & Local Keywords

by nick holt April 26, 2017

Page one is the “Online Billboard” for a brand since a large percentage of search traffic is from branded searches. Although you don’t have total control over which domains are on page one, you can influence your brand’s page one…

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Awards

Digital Marketing Agency Overdrive Interactive Wins Big At 2017 IAC Awards

by Jeff Selig April 6, 2017

We’re pleased and proud to announce that Overdrive Interactive has won five awards at the 2017 Internet Advertising Competition (IAC)! Overdrive Interactive, a Boston digital marketing agency, won the following awards: Virtusa – Outstanding Website SAGA Innovations – Best Education Website…

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Boston SEO

Overdrive Interactive’s St.Patrick’s Day Celebration

by Edwina De Abreu March 20, 2017

Last Friday, March 17, the employees of Overdrive Interactive went to Kings Boston for an afternoon of food, games, and a lot of bowling, to celebrate St. Patrick’s Day. Special thanks to Barbara Bodell, our Operations Manager, and Dan Alexander,…

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Advertising

Big Data As a Marketing Strategy – SPOTIFY’s 2016 Campaign

by Lior Schneider March 7, 2017

Big Data is the latest BIG word, as small data shows major insights teased from big data. One of the most prominent areas used in Big Data is marketing: The information we collect through various measurements and analyses of our audience and its…

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Social Media

How to Start a B2B Social Media Marketing Campaign

by Edwina De Abreu February 14, 2017

“Although 95% of B2B marketers have created corporate social media accounts, half still are not active on social media on a regular basis–and just 10% feel they are able to articulate the business value of social media efforts.” (Source: Meltwater)…

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Advertising

How MicroCopy Can Improve Your SEO

by Lior Schneider February 3, 2017

What Is MicroCopy and How You Can Improve UX Websites today have a lot of small details: buttons, search bars, breadcrumbs, forms, etc.’. But did you ever stop to think how these “small details” can make a big difference on…

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Branding

How 10 Boston Restaurants Use Social Media

by Bob Cargill January 31, 2017

It’s one thing to be able to serve great food. It’s another to be able to show off those dishes in words and pictures so well that your followers like your tweets almost as much as your eats. That’s the…

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