Driving Forward > Digital Marketing Blog

A ‘Live.ly’ new app!

by Sharvi Mewada July 20, 2016

Do you love Facebook Live and Periscope? Well, get your phones ready – there’s a new kid on the block, and it’s growing fast! Meet Live.ly, the live streaming platform of Musical.ly. Initially only available for stars and celebrities, Live.ly…

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Branding

What Social Media Marketers Can Learn from Lokai

by Bob Cargill July 19, 2016

With the half-life of a tweet less than a half hour and complex, ever-changing algorithms on most major channels undermining reach and engagement, marketers have to work harder than ever to use social media effectively. Unless whatever it is they…

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Awards

Harry J. Gold, Founder of Overdrive Interactive, Wins Direct Marketer of The Year

by Michele Martin July 19, 2016

Last night over 300 digital and direct marketers from around New England gathered at Bentley University in Waltham, Massachusetts to celebrate their own and each other’s achievements at the 35th Annual NEDMA Awards ceremony. Harry J. Gold Wins 2016 Direct Marketer…

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Creative

PDF Best Practices for SEO

by Seth Richtsmeier July 15, 2016

Many websites have PDF files for visitors to download, and these PDFs often contain important subject matter – content, instructions, infographics, etc. As search engines can now read a PDF as a web page, these files should be optimized for…

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Overdrive Partners with BrightEdge for Webinar – The Ultimate SEO Dashboard for CMOs

by Michele Martin July 11, 2016

CMOs, do you want to know what SEO elements you should be keeping an eye on? SEO professionals, want to make your SEO program results command high-level interest and support? Don’t Miss the Ultimate SEO Dashboard for CMOs Webinar on…

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Google Speed Test Tool – Grading the Top 10 Sites

by Ian Cappelletti July 7, 2016

By Aaron Rothbard & Ian Cappelletti The launching of Google’s most recent website measuring tool, the Mobile Website Speed Testing tool, now allows businesses and website owners to see how their sites rank in terms of mobile-friendliness, desktop speed, and…

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Marketing

The ‘SEO vs. Content’ Game

by Sharvi Mewada July 6, 2016

Digital marketing is the “in” thing today. It has been for quite some time now. Within itself, though, it’s a race. A race to grab attention. A race to connect and network and a race to stand out. Words like…

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