Driving Forward > Digital Marketing Blog

Webinar Series – SEM Success for B2B

by Michele Martin February 9, 2016

For many marketers in B2B – SEM success that yields a viable cost per lead or a high volume of quality leads can be elusive. Click volume can be low, click costs can be very high, and lead quality can…

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Advertising

Social Media Super Bowl Winners

by Michele Martin February 8, 2016

Last night brought tension and anticipation to rooms across the country as the Denver Broncos and the Carolina Panthers met in San Francisco to battle it out on the field. It wasn’t just the game that had people on the…

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Social Media

Facebook is 12 Years Old

by Alessandra Del Brocco February 4, 2016

The largest social media network in the world launched on February 4, 2004. 12 years ago, our world looked slightly different: Gmail was launched in April, the Summer Olympics were being held in Athens, and in November George W. Bush beat John F. Kerry…

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Marketing

10 Ways Brands are Using Social Media Marketing for Good

by Bob Cargill February 2, 2016

Asking questions. Running contests. Sharing pictures. Promoting products and services. There are many ways for brands to attract attention on Twitter, Facebook, Instagram and the like. Included among this list of ways to get people to sit up and take…

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Social Media

Social Buzz: Peach

by Alessandra Del Brocco January 29, 2016

Peach is the latest app to generate noise in the social media world. For a few brief days, the app enjoyed some buzz…sort of. If you weren’t watching trending topics of Twitter on January 8th, you might have missed it. If…

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Branding

How to #Hashtag Your Instagrams Like a Pro

by Alessandra Del Brocco January 18, 2016

Instagram is here to stay, ending 2015 with 400 million active users, paid advertising, a variety of video updates, new filters to choose from, and even some kids named after those filters. It offers your brand the opportunity to interact with…

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Analytics

Lead Gen Metrics Timeline by Overdrive Interactive

by Michele Martin January 7, 2016

Success in digital marketing today means understanding what the critical metrics are for successful lead generation programs. That’s why we created the Lead Gen Metrics Timeline. Our new infographic follows the chronological journey from Spend to MROI and Optimization, providing…

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