Driving Forward > Digital Marketing Blog

5 Dos of Facebook Advertising

by Kelsey Alexander October 27, 2015

It’s no secret that paid media advertising is on the rise, and Facebook is leading the way. In 2015, the click through rate (CTR) of a Facebook ad averages 1.5%, making it a cost-effective choice for advertisers. But not all…

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Advertising

How Marketers Can Use Emojis

by Edwina De Abreu October 22, 2015

Last week we talked about the history of Emojis and why they are so popular in our social communications. This week we will look at how businesses are making emojis popular in marketing. Why You Should Use Emojis If your audience falls…

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Social Media

Emoji 101

by Edwina De Abreu October 14, 2015

Last week we discussed the recent release of Facebook’s “Empathy” button, which turned out to be six emoji-based buttons called “Reactions”, and what the general response has been. These Reactions will give users more options to express their opinions on…

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Advertising

Facebook’s Empathy Button Unveiled – Are Emoji-based “Reactions”

by Edwina De Abreu October 8, 2015

Last month we discussed Facebook’s introduction of an “Empathy” button as announced at a Facebook townhall presented by Mark Zuckerberg. Today, Facebook announced that they aren’t adding just one, but six emoji-based buttons called “Reactions”. Many users, and even Mark Zuckerberg,…

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Advertising

How to Fix Your B2B Marketing Problem

by Jeff Selig October 1, 2015

The B2B Marketing Problem 97% of B2B website visitors ignore calls-to-action and remain unknown (Source:Adobe) 82% of B2B website visitors are not potential customers (Source:Demandbase) 67% of CMO’s struggle to prove the long-term impact of spending (Source:CMO Survey) 60% of…

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Advertising

The Economics of #FacebookDown

by Alessandra Del Brocco September 29, 2015

Facebook went down on Monday, September 28th for 43 minutes. The company lost over 1 million dollars in digital and mobile advertising revenue and frustrated the core group of their 1.5 billion users. Even more surprisingly, this was the third…

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