Driving Forward > Digital Marketing Blog

Social Media Newsroom: June 2015

by Anna Rausa June 24, 2015

Hey there! We know that one of the fastest changing areas of digital marketing is the constant evolution of social media platforms. Whether your company runs social internally or outsources its management to an agency like ours, it’s important to keep up to…

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Overdrive

Overdrive Wins Big at NEDMA’s 34th Annual Awards Show

by Erin Wylie June 19, 2015

Overdrive Interactive is pleased to announce that they were honored with a total of eight awards at the New England Direct Marketing Association’s 34th Annual Awards for Creative Excellence Show on Wednesday, June 17, 2015. The awards are given out…

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Analytics

Tracking Social ROI with SocialEye: Updated Guide Released!

by Jessie Burke June 4, 2015

Overdrive Interactive has re-released our Tracking Social ROI whitepaper, a guide that presents and discusses over 25 real life social media metrics that marketers can use to both optimize their social media marketing and track its ROI. This whitepaper shows actual dashboard…

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Uncategorized

Mary Meeker’s 2015 Internet Trends Report

by Anna Rausa May 28, 2015

Mary Meeker, a partner at venture capital firm Kleiner Perkins Caufield and Byers, presented her 2015 Internet Trends Report at the Code Conference yesterday. Hello world! Here it is – #MaryMeeker‘s 2015 #InternetTrends report. Happy reading 🙂 http://t.co/vVclVfvq5k #CodeCon…

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Google Webmaster Tools Becomes Google Search Console

by Ian Cappelletti May 21, 2015

Google just announced the latest change to its product line, though the tweak amounts to little more than a rebranding. As of May 20, 2015, the online service formerly known as Google Webmaster Tools will now be referred to as…

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Advertising

3 Emerging Social Media Trends to Watch

by Anna Rausa May 21, 2015

In the current marketing landscape, relevant and well-advertised brands all have the social media basics down pat. They have social strategies in place, and are active on all the big social platforms like Twitter, Facebook,and LinkedIn. They blog about industry news and…

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