Marketing

Artificial Intelligence Marketing Map 2018

Overdrive Interactive Releases New 2018 Artificial Intelligence Marketing Map

By

Without even knowing it, artificial intelligence is impacting our day-to-day lives. To say that it’s changing the way we operate across all aspects of business is only an understatement. By 2025, the artificial intelligence market will surpass $100 billion. This means that organizations should prepare for an AI first world, if not already planned for…

Read the full article

Marketing

2018 Search Marketing Map

Overdrive Releases 2018 Search Marketing Map

By

To be a successful marketer in today’s changing landscape, marketers need to wrap their heads around the resources provided around search marketing. That’s why we created an infographic- to compile all the useful information search marketers need to succeed. Overdrive Interactive updated our signature Search Marketing Map to include over 169 live links ranging from…

Read the full article

Marketing

CMO's. Rule Your Marketing Technology Stack

CMOs, Rule Your Marketing Technology Stack

By

By 2018, the CMO will spend more on technology than the CIO. In order to execute your brand’s marketing strategy, you need to think like a Marketing Engineer, considering the full array of technologies that impact your customer’s user journey and help form their digital experience of your brand. Follow these guidelines to dominate and populate your sales funnel with your…

Read the full article

Marketing

How A Digital Agency Is Like Thanksgiving Dinner

By

While the individual foods and decorations of Thanksgiving are great on their own, you need every part to make a full Thanksgiving meal. A digital agency works the same way.   Account Management Bread is warm and accommodates all other food. Account management is the staple of the client-agency relationship. Development  Without a properly built table,…

Read the full article

Analytics

Importance of Meta Data and How to Write It

By

What is Meta Data? Meta data is a snippet of text in Google’s search results that describe each page’s content for users and search engines. It is written in HTML code for the search engines algorithms and should custom-targeted for online searchers to increase click-through-rates (CTR) from search result pages to your website.   Meta…

Read the full article

Analytics

google keyword planner alternative

11 Alternatives to Google Keyword Planner

By

SEO campaign keyword research starts with Google Keyword Planner. Enterprise SEO keyword research tools have access to the Google Keyword Planner API and can organize the output; however, there are situations where you should use alternative keyword research methods: No budget or resources for enterprise SEO tools. Limited or range of monthly searches in Google…

Read the full article