Last Friday I attended the MITX “What’s Next? E-Commerce Summit” which featured many local Boston-area brands and how they’ve adapted to the changing e-commerce landscape. The speakers represented a variety of small and large players, including in-store retail brands that had to…
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Brick and mortar stores have been seeing a decline for years, and with the growth of mobile ecommerce the decline is only speeding up. Consumers are attracted to the convenience of a few clicks, the lure of free shipping, and the guarantee of the lowest price. How will brick and mortar retailers adapt to this new marketplace?
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