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Driving Forward > Digital Marketing Blog

Search Marketing & Social Media Expert, Overdrive Interactive CEO Harry Gold, to Lead NEDMA Seminar

BOSTON (Oct 14, 2008) — Harry Gold, online marketing expert and founder and CEO of Overdrive, has been asked to lead a seminar hosted by the New England Direct Marketing Association. The seminar, entitled “Search Engine, Blog and Social Media Marketing: Accessing the Critical Moment and Joining the Customer Conversation” is being held at the Microsoft Facility in Waltham, Mass., on November 21 from 9:00 a.m. to 3:30 p.m.

“We know that search engines have become the #1 resource that consumers and businesses use to find and research products and solutions,” said Gold. “No other point of consumer contact has the same ability to access this critical moment when your target audience is seeking exactly what you are selling. When leveraged along with blogs and social media, there is an unprecedented opportunity for businesses to actually join the conversation with consumers and make lasting connections with them by weaving their content and messages into the social web.”

This seminar will focus on the statistics, strategies, tactics and benefits of paid search marketing, search engine optimization, politically correct blog outreach and social media marketing. It will reveal the strategies and tactics of deploying and maintaining profitable search marketing programs, creating a strong presence in blogs and how to deploy a robust and lasting social media channel. It was developed for marketers from both the client and agency side. For more information, please visit

About Harry Gold

Harry started his online career in 1995 when he founded Interactive Promotions and has been at the forefront in developing successful online programs for various agencies and Fortune 500 companies ever since. He is now founder and CEO of Overdrive Interactive, the online marketing agency behind highly successful search engine marketing, online media and social media campaigns for clients as diverse as Harley-Davidson, John Hancock, EMC, IBM, The Princeton Review, LoJack and Dow Jones.

Harry is a frequent lecturer on search engine marketing, paid search management, social media marketing and online media for The New England Direct Marketing Association, The In-House Agency Forum, The Ad Club, UMass Boston, Harvard University and Boston University. He is also a recognized subject matter expert and columnist for ClickZ.

For more information or to visit Harry’s blog, please go to

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