ClickZ

Great Free Media Planning Tools

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Media planners have many tools at their disposal to research and select sites that will help clients reach their target audiences. Very often we’re targeting large audiences by demographic or region, and we can use standard syndicated data tools such as @Plan, comScore, or the SRDS, a provider of media rates and data, to help…

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Media

Google to Offer Captioned YouTube Videos

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Translation for online video is about to get a whole lot easier. Google just announced that they are going to start offering an automatic caption service for YouTube videos: Offering a service like this, provided it works as described, is nothing short of amazing. Subtitling videos or offering an alternative translated soundtrack is a time-consuming…

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Search

Gaming for Presidents

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Presidential campaigning has been taken to a new level. Holly Rockwood, director of corporate communications at Electronic Arts confirmed that Obama’s campaign has paid for advertising in Xbox 360’s Burnout Paradise. In-game advertising has only been around for less than 2 years so this is the first time that a Presidential candidate has paid for…

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Search

Search Marketing & Social Media Expert, Overdrive Interactive CEO Harry Gold, to Lead NEDMA Seminar

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BOSTON (Oct 14, 2008) — Harry Gold, online marketing expert and founder and CEO of Overdrive Interactive, has been asked to lead a seminar hosted by the New England Direct Marketing Association. The seminar, entitled “Search Engine, Blog and Social Media Marketing: Accessing the Critical Moment and Joining the Customer Conversation” is being held at…

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Social Media

Look Who’s Talking

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I have twin one-year old nieces and over the past year, my sister has kept me up-to-date with emails, written as if my nieces actually wrote the emails. They write to me about play dates with friends, brag about how they learned to clap to people singing (and don’t mind if the person signing doesn’t…

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Social Media

Corporate Responsibility in Social Media

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Chances are that people are talking about your company online. In blogs, forums, and online social networks. And, like any invested businessperson, you want to join the conversation. Great, so time to flood the scene with nothing but gratuitous praise for your company, right? Yes, but only while maintaining a good sense of corporate responsibility….

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