About Us: Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative, and technical services. We’re driven by an entrepreneurial spirit, setting the standard for what most agencies aspire to become in today’s competitive landscape. We provide the world’s leading companies with the cutting-edge online marketing programs they need to succeed and grow. Dive into a dynamic environment at Overdrive, where online advertising, search marketing, social media, mobile, digital creative, analytics, and more come together. Learn more about us at www.overdriveinteractive.com.
Job Description: We are seeking a LinkedIn Ads Management Specialist to spearhead our LinkedIn advertising initiatives for our B2B clients.. As a specialist, you will be deeply involved in the digital marketing spectrum, partnering with various teams to design and roll out effective demand generation campaigns on LinkedIn. If you have a fervor for digital marketing and are always on the lookout to enhance your expertise, this position is tailor-made for you.
- Oversee, optimize, and expand LinkedIn ad campaigns, ensuring they align with the client’s brand voice and objectives.
- Conduct thorough audience research and segmentation on LinkedIn. Continuously fine-tune ad targeting.
- Implement A/B testing for ad designs, copy, and landing pages to perpetually boost campaign results.
- Derive actionable insights from campaign analytics and propose recommendations.
- Collaborate with the team to identify market opportunities and trends specific to LinkedIn advertising.
- Stay informed about LinkedIn Ads updates, tools, and industry best practices.
- Proficiency with LinkedIn Campaign Manager, Google Analytics, and Looker Studio.
- 3+ years of direct experience managing LinkedIn ad campaigns.
- Robust analytical acumen with a focus on continuous testing and optimization.
- Stellar communication skills, both oral and written.
- A proactive mindset geared towards learning and staying abreast in the digital marketing space.
What We Value:
- EXCEPTIONAL:Strive to be the best version of yourself, embodying excellence in every task you undertake.
- CURIOUS:Stay updated with the evolving digital landscape, embracing a continuous learning mindset.
- INNOVATIVE:Bring fresh ideas to the table, pushing the boundaries of strategic thinking.
- CARING:Promote a positive and supportive workplace, showing care for your work, your team, and our clients.
- Health and Dental insurance
- 401(k) retirement plan with company matching contribution
- Flexible spending accounts including commuter and child care benefits
- Vision care discounts
- Paid vacation and holidays
- Competitive salary
- Employee referral bonus
- Long term disability
- Life insurance
- Accidental death insurance
- Industry training
We operate with a preference for a hybrid work model, valuing the balance and flexibility it brings to our team’s professional and personal lives. However, we are open to accommodating fully remote arrangements for the right candidate. We are dedicated to fostering a collaborative and inclusive work environment, regardless of where you are located.
Join Overdrive Interactive, where your ideas matter, your growth is encouraged, and your success is shared. Apply today!