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We attended NEDMA’s 31st Annual Awards for Creative Excellence last night at the Museum of Science in Boston. Back in May we announced that we received 10 finalist nominations and last night we found out which nominations received a Gold,…
According to the latest Internet Advertising Bureau (IAB) advertising revenue report, internet advertising revenues set a new quarterly record with $8.4 Billion for the first quarter of 2012. This is the highest first quarter revenue ever for internet advertising, and…
On May 5, Facebook quietly announced a new targeting option for self-serve Marketplace ads. Now fully launched, advertisers have the ability to purchase Sponsored Stories on desktop and mobile news feeds. This really translates to mobile-only targeting, which had previously…
On June 5, Google announced that it will be rolling out the DoubleClick Digital Marketing platform, an integrated solution that merges display, search, mobile, video, auction buying and Google Analytics under one technology. The new platform will include the following…
If you are an iPhone user then you have probably been using Instagram for a while. If you are an Android user, like myself, and enjoy photography then you adopted the photo sharing platform a month or so ago with…
Sam Walton had it right – the old retail model where the local store owner knew everyone in town, knew their likes and dislikes, and knew what they were going to buy almost before the customer did – really works. …
We’re very happy and honored to announce that we’ve received 10 finalist nominations from NEDMA’s 31st Annual Awards for Creative Excellence! The awards show and final results will be held on June 26th. This is a great accomplishment! Congratulations to…
It’s that time of year again…the Boston Marathon is over, the Red Sox are back, and Bruins fans across New England are grooming their Playoff Beards. But this year the Bruins have gone digital and the Bear has been unleashed….
More than 20 % of searches on Google are related to location. On mobile, 88% of people searching for local information take action within a day. Did those numbers catch your attention? I certainly hope so. If more than one…