Coke Debuts First All-Digital Campaign
Coke announces their first all-digital marketing effort.
Coke announces their first all-digital marketing effort.
Brick and mortar stores have been seeing a decline for years, and with the growth of mobile ecommerce the decline is only speeding up. Consumers are attracted to the convenience of a few clicks, the lure of free shipping, and the guarantee of the lowest price. How will brick and mortar retailers adapt to this new marketplace?
A recent study, conducted by Oxford University’s department of education and partially funded by the British Educational Communications and Technology Agency (BECTA), examined how UK teenagers are using the internet and came away with two interesting conclusions: 1. Teenagers who…
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Baby Boomers are now becoming Senior Citizens, and as top consumers of online media they are creating endless opportunities for digital marketers.
The Second Screen trend is nothing new, but marketers and content creators are still struggling to define the space.