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Facebook Testing Pages Feed

by Sarah Mitus November 5, 2012

Brands want to reach all of their fans, and some fans want to see every post by a brand, so Facebook is coming to the rescue with a solution! Facebook is beginning to roll out a new feature so that…

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Social Media

24 Ways to Maximize the Social Media Power of LinkedIn

by Sarah Mitus October 30, 2012

Are you utilizing LinkedIn to its full potential? Take advantage of all that LinkedIn has to offer by understanding each of the different marketing tactics available to you on the platform. Join me this Thursday, November 1st, at 12:30 for…

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ClickZ

Facebook: What Are You Waiting for?

by Harry Gold October 22, 2012

A lot of reporting has been done about FBX (the Facebook Exchange) and I do think the ability to utilize retargeting with ads that appear on Facebook is very cool and will improve its performance. But I think Facebook is…

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Social Media

Facebook Launches Global Pages for Brands

by Danielle Laurion October 18, 2012

Yesterday Facebook began rolling out the most exciting news for international brands on Facebook since the release of Timeline, Global Pages. With Global Pages, brands are able to have one global identity on one Facebook page. Global Pages have unified…

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Social Media

Overdrive Interactive Wins Big at 2012 W³ Awards

by Ty Velde October 3, 2012

Overdrive Interactive is pleased to announce that we recently won 13 Silver Awards at the 2012 W3 Awards!

Silver Awards are representative of outstanding work within a particular marketing category and showcase innovative and cutting edge approaches to categorical marketing initiatives.

Social Media

The New MySpace

by Danielle Laurion September 25, 2012

Everyone likes a comeback, right? What if it’s MySpace trying to make the comeback? 15 months after its acquisition by Specific Media, MySpace finally released a great sneak peek video of the new MySpace. While it’s not yet available, you…

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Social Media

LinkedIn Introduces Endorsements

by ASantilli September 25, 2012

LinkedIn introduces its newest feature – Endorsements. LinkedIn wants to make it easier for you to recognize your talented professional connections for their skills and expertise. With that, you can now endorse your friends or colleagues for certain skills that…

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Advertising

Ford goes digital with launch of 2013 Fusion

by Michael Shinnick September 19, 2012

In an interesting Q & A with Ad Age, Ford’s VP-Global Marketing Jim Farley details the specifics behind the company’s strategy for the launch of the 2013 Ford Fusion, a mid-size sedan set to compete with the Honda Accord, Nissan…

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