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Programmatic Buying: What We’ve Learned and Where We’re Going

by Leah Block April 23, 2013

Programmatic buying – the latest buzzword that you probably hear everywhere. It has been around for a while now, but it has become increasingly more important as marketers test and find value in its ability to engage consumers throughout all…

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Technology

Making Computer Science “Cool”

by Alex Bixby January 29, 2013

Current trends among young people tend to come and go. While most trends we see today rely on programming and other aspects of computer science, this is largely overlooked by the younger generation as well as our education system. Surprisingly,…

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Advertising

The American Magazine is Dead

by David Gibson December 4, 2012

Well, maybe not dead but it isn’t feeling very well. Magazine circulation has been declining for many years which means that magazines are caught in a downward spiral of smaller subscription revenue, rising costs for production, and lowered ad spend…

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Advertising

The Biggest Hedge Fund You’ve Never Heard Of

by David Gibson October 1, 2012

Where is the largest hedge fund in the world located? New York? Hong Kong? Maybe Amsterdam or Dubai? How about an unimpressive office building in Reno, Nevada? This hedge fund has $117 billion dollars in assets under management (AUM). And…

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Marketing

Gillette Stadium Wi-Fi: The 68,756 Man on the Field

by Michael Orlinski September 21, 2012

At the Patriots home opener at Gillette last weekend we saw the start of a new era in the NFL. No It wasn’t the bad calls or Tom Brady’s first throw ending in an interception it was the New England…

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Marketing

Lead Scoring can Lead to Sales and Marketing Love

by Louis Gudema August 1, 2012

A lead scoring program can significantly increase the sales close rate and company’s revenue growth – and cross the chasm between sales and marketing

Advertising

Study Shows Consumers are OK with Retargeting

by Michael Shinnick July 13, 2012

In what Bizrate Insights is calling “a big win for the e-commerce and display retargeting industries,” 85% of online consumers had a positive or neutral attitude toward retargeting ads. Retargeting is the practice of capturing potential consumers’ attention and encouraging…

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Online Marketing Begins with Listening

by Louis Gudema June 27, 2012

Contrary to the Alec Baldwin, TV/movie stereotype of sales people, the number one skill of successful sales people is listening. Only by listening can you find out what the prospect wants (in addition to their needs), shape a solution and…

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