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Driving Forward > Digital Marketing Blog

An Outdoor Ad That Stopped Me in My Tracks

by Bob Cargill November 17, 2013

My friends and followers know how much I like to share pictures on Facebook, Twitter and Instagram, many of which I take during the course of my long runs. These pictures are taken almost everywhere I go, from the trails…

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Overdrive

This Weeks Social Media Update: YouTube’s New Comment Section, Pinterest’s Popular Pins, and Twitter’s Custom Timelines

by Erica Casale November 15, 2013

Here are some of the biggest updates in the social media universe you may have missed this week: YouTube has changed its comments section– and it’s creating quite a stir. Last week, the video sharing site announced on their blog that…

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A Sign of Smart Marketing

by Bob Cargill September 22, 2013

I haven’t gotten my flu shot yet this year, so this sign certainly caught my attention, but not just because it seems way too early in the season to be worrying about coming down with the dreaded influenza. The marketer…

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Analytics

The What, Why and Meaning of Online Marketing Analytics.

by Ty Velde June 11, 2013

By taking a “three dimensional” approach to marketing analytics and focusing on the “what”, “why” and “meaning” of marketing analytics, I believe that we as online marketers can improve truly improve upon how this data is interpreted, communicated and ultimately acted upon.

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Coke UK Personalizes Bottles with the “Share a Bottle” Campaign

by Ryan Wilensky May 9, 2013

You know that old keychain you have with your name on it? You know the one I’m talking about, it’s the one that your parents bought from the tchotchke store when you were a kid that you’ve been holding onto…

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Maker’s Mark Reverses Decision to Water Down Bourbon

by David Gibson February 19, 2013

Maker’s Mark, an operating unit of Jim Beam, was faced with a dilemma. They weren’t able to keep up with the demand for their flagship product and, because their bourbon is aged for five to eight years before being bottled,…

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The Holy Grail of Viral Video: “Shareability”?

by Gregory Moore February 7, 2013

Unless you’ve lived under a proverbial rock for the past decade-plus then there’s a good chance you can rattle off a list of your favorite few viral brand videos pretty easily. Whether it is a touching story of a horse breeder and…

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Mobile Ecommerce vs. Brick and Mortar Retailers

by Sarah Timmings January 15, 2013

Brick and mortar stores have been seeing a decline for years, and with the growth of mobile ecommerce the decline is only speeding up. Consumers are attracted to the convenience of a few clicks, the lure of free shipping, and the guarantee of the lowest price. How will brick and mortar retailers adapt to this new marketplace?

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