Analytics

SEO delivers the Highest ROI

CMO’s Guide to SEO

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The Value Proposition of SEO Your goal: To be found online consistently at the top of search results— search engines are the principle way prospects learn about your products and services. Findability online is key! 81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, “they’ll find…

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Analytics

Google Analytics Now Classifies Bing Organic Traffic As Referral Traffic?

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Following some revealing discussion at webmasterworld.com, corroborating statements by Search Engine Land, and our own small look into the matter, it appears that Google Analytics (“GA”) just started reporting Bing organic search traffic as, well, something other than organic search traffic. According to new reports out of GA, one of the most popular web analytics services in the world, genuine organic traffic…

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Social Media

Topsy “Tops” Google for Real-Time Search

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With the closing of Google’s Relatime search feature, Topsy.com is about to become the leader in social search.  Google’s contract with Twitter expired over the Fourth of July weekend but Google says they are going to integrate the feature into Google+. The contract gave Google access to Twitter’s live “firehose” of public tweets. Microsoft’s search…

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Social Media

Social Searching: Personalizing the Web

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Social search is changing the priority of which information is delivered to users. Traditionally search engine result order has been determined solely on algorithms, however, in a socially enabled search, a particular listing may appear higher on the list to reflect its social value.   In our whitepaper we uncover that beyond external site authority and…

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Search

Searching, Socially!

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When you last tried to decide on what movie to see this weekend, what factors did you take into consideration? Did you go to rottentomatoes.com to get critics’ reviews? Did you go to Facebook and ask your friends what you should see? Or did you click over to your favorite search engine and simply search…

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Social Media

Social Media Integration With Traditional Search Influences SEO

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Recently announced from both Bing and Google, all links within the Facebook and Twitter communities directly effect SEO ranking. This social SEO offers new insight for online marketers and social media professionals, as Search Engine Land confirms these social media channels heavily impact search engine results. In search engine optimization, the results of organic search…

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Search

What Can First Page Search Results Get You?

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Search Engine Optimization is a top proirity of senior marketers worldwide, ranking just after social networking and improving digital infrastructure within their priorities. This ranking of proirities is reasonable when you consider that across the three major search engines, less than 2% of traffic comes from visitors who ventured beyond the first page of search…

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Search

No Bling for Bing

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Looks like all the hype hasn’t translated into market share for Microsoft’s “decision engine” Bing. After an initial bump in usage, Bing’s market share is now 3.39%, according to the latest figures from a NetApplications survey. Meanwhile, StatCounter says that 89.92% of all global searches were done on Google. Here’s a link to the article:…

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