E-Commerce

NEDMA Annual Conference 2019 Recap (Part 1)

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NEDMA Annual Conference The smell of coffee, the whispers of eager attendees, the brimming electricity of all the potential knowledge about to be shared from luminaries and marketing experts. This is what welcomed attendees the morning of the New England Direct Marketing Association (NEDMA) 2019 Annual Conference. Exhibitors lined the sides and back of Bentley’s…

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Media

Media Fragmentation and the New Media Multitasker

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New media consumption habits are emerging amongst consumers as a result of the rising popularity of smartphones and tablet devices. According to a recent study conducted by the Harvard Business Review, the average person is now consuming twelve hours of media in only nine hours. While it was once feared that digital would compete against…

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