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The Importance of Paid Advertising on Facebook

by Sarah Berns September 9, 2016

Today, we are living in a world of relevance, and everything is tailored to our needs and interests. Our timelines are carefully curated, our news sources are personalized, and social media platforms play into this game of relevance, delivering the…

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5 Dos of Facebook Advertising

by Kelsey Alexander October 27, 2015

It’s no secret that paid media advertising is on the rise, and Facebook is leading the way. In 2015, the click through rate (CTR) of a Facebook ad averages 1.5%, making it a cost-effective choice for advertisers. But not all…

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10 Tips for Building Fans via Facebook Advertising

by Harry Gold July 19, 2011

Managing Google campaigns can be immensely complex and if you really want to make them work, they have to be nurtured and optimized in real time. Ad copy, bids, targeting selects, and keywords all have to be constantly tested and…

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Facebook Tests Real-Time Ad Targeting

by Andrew Abrahams March 24, 2011

Earlier this week, we discussed how Facebook has begun to test ads targeted at status updates and wall posts. Today, we learned that they have also begun testing real-time targeted ads among 1% of users (about six million). The site…

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Yes, Facebook Advertising Really Does Work!

by Ty Velde April 25, 2010

If you build it, they will come. In the world of online marketing this one of the most often quoted statements within the context of failure. While you might have the coolest site, most cutting edge application or cleverest content,…

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