Marketing Automation

UPDATE: Video Now Available of April 21 Marketing Automation Webinar with Harry Gold

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UPDATE: The video recording of Harry Gold’s Quick-Start Marketing Automation is now live! This presentation is ideal for individual and company-wide viewing for both marketers who are just beginning their marketing automation education and those who want to expand their current knowledge of the process. We encourage you to share the video with your friends, colleagues and social connections. You…

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Overdrive

Overdrive’s Harry Gold Steals the Show at NEDMA’s 2015 Direct Marketing Innovations Symposium

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Yesterday, March 5, 2015, the New England Direct Marketing Association (NEDMA) held its annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Cambridge, MA. Unique in its vast focus, this event delves into marketing technologies and strategies that exist exclusively online, exclusively offline, and those that encompass a variety of the two. This year, session…

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Social Media

You Don’t Need a Million Fans!

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I know this is kind of old hat but I still feel like a lot of social media marketing conversations I am in boil down to Facebook fan count and engagement. Now I’m not going to say that fans aren’t important, but let’s face it – the vast majority of companies are never going to…

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ClickZ

Lessons From a Real-Life ‘Mad Woman’

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At the Association of National Advertisers Annual Conference in Phoenix, AZ, I had the amazing honor and pleasure of seeing Jane Maas. I was truly moved and amazed by her talk and inspired by her life. Why was I so blown away from hearing Jane speak? Well, she’s 82 years old, traveled all the way…

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ClickZ

Thinking Beyond the ‘Like’

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How can you retain and engage fans on Facebook? My colleague and business partner, Ty Velde, shared somes tips an interview. Harry Gold: Ty, please tell us a bit about yourself. Ty Velde: I am SVP, director of client services and a founding member at Overdrive Interactive. My role is to provide strategic and tactical…

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