It wouldn’t be an exaggeration to say that businesses that use social media to market to other businesses are usually quite buttoned up, restrained and cautious. Those businesses that are marketing to consumers on these very same channels, not so…
Big Data is the latest BIG word, as small data shows major insights teased from big data. One of the most prominent areas used in Big Data is marketing: The information we collect through various measurements and analyses of our audience and its…
It’s one thing to be able to serve great food. It’s another to be able to show off those dishes in words and pictures so well that your followers like your tweets almost as much as your eats. That’s the…
As a career-long marketer, I’m so happy I embraced social media in its infancy, around the same time I began writing my own blog in 2004. While I saw these newfangled online channels as different ways to send different messages,…
Andy Warhol was right when he said, “In the future, everyone will be world-famous for 15 minutes.” Then again, maybe he was putting it too mildly. Today, thanks to social media, everyone has the opportunity to be famous for an…
Social media reach and engagement rates have declined so drastically in the last year or two that paying to play is almost not an option anymore. But what about businesses and brands that can’t afford to advertise? These organizations can…
Whenever we engage with a new client, one of the very first pieces of information we are presented with are their target audience personas. Typically, they constitute the varying characteristics of who it is we are looking to target via…
How to Apply SEO Best Practices To Your Content and Generate More Traffic to Your Site 1) Meta Data The meta title, URL and description are the three key ingredients for an optimized web page or blog post. Very effective…
Okay, so you may think your business is boring…well don’t fret! You CAN use Social Media, and you CAN stand out among your competitors! Think about your employees. You are working with vibrant people, and you need to reflect their…