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Oscar Meyer just launched a coast-to-coast socially-enabled marketing campaign called Bacon Barter. Here’s the premise: they are sending a guy out to drive from the east coast to the west coast with a truckload of their Butcher Thick Cut Bacon…
Sam Walton had it right – the old retail model where the local store owner knew everyone in town, knew their likes and dislikes, and knew what they were going to buy almost before the customer did – really works. …
There are hundreds of new mobile apps released every day, but one app that was recently developed caught our attention here at Overdrive, Color. This new app pairs social networking with photos in a cloud-based storage network. With $41 million…
While businesses struggle to provide consumers with the immediate access they desire, they continue to search for the latest and greatest technology available to do so. Quick Response codes, or QR codes, seem to the be the solution to this…
Consider having the ability to walk through a store and buy something instantly; no need to wait in line for an open register, or even carry a wallet. Its an idea that may not be so far-fetched – especially when…
There’s no doubt that the mobile world has become increasingly popular. With more and more people using smartphones as a primary source of information, they have once again changed the game for businesses and consumers. Especially this holiday season, many…
Forrester just released a study that concludes location-based mobile apps such as Foursquare, Gowalla, and Loopt have too few active users to justify investment by most major brands. According to the study only 4% of US online adults have ever…
For those unfamiliar with the mobile advertising, the IAB recently released a mobile media buying guide for advertisers and agencies covering topics such as the mobile ecosystem, key mobile ad terms, shortcode campaigns and example of various mobile ad executions….