Mobile

What’s in a QR Code?

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While businesses struggle to provide consumers with the immediate access they desire, they continue to search for the latest and greatest technology available to do so. Quick Response codes, or QR codes, seem to the be the solution to this problem. In the upcoming year, these “barcode-like” two-dimensional codes are expected to go viral. These…

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Mobile

The Mobile Movement

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There’s no doubt that the mobile world has become increasingly popular. With more and more people using smartphones as a primary source of information, they have once again changed the game for businesses and consumers. Especially this holiday season, many shoppers are physically in one store while shopping in another. As a way to find…

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Advertising

Mobile Advertising in Plain English

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For those unfamiliar with the mobile advertising, the IAB recently released a mobile media buying guide for advertisers and agencies covering topics such as the mobile ecosystem, key mobile ad terms, shortcode campaigns and example of various mobile ad executions. This booklet contains everything one would need to get their first mobile campaign up and…

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Advertising

A Very Special (K) New Year

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We all know that one of the most popular New Year’s resolutions is to lose weight or start dieting, and Special K is here to remind us all of that. According to AdAge, Special K Kicks Off “Wake-Up Call” in Times Square. Just before midnight in Times Square, Kellogg will launch its newest digital and…

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Technology

Google’s G1 Phone Launches Today

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Today Google took one more step towards complete world domination; October 22, 2008 marks the launch of the G1, Google’s first foray into the mobile market. Built by HTC and distributed exclusively by T-Mobile, the G1 is the first mobile device to feature Android, Google’s open source operating system. Android was developed by Google to…

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