ClickZ

Set Up Your New LinkedIn Company Page

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Though I love LinkedIn, I was disappointed that it wasn’t living up to its potential. LinkedIn had been missing out on an opportunity to serve as a rich professional platform for individuals and the right place for companies to maintain a detailed representation of who they are and what they do. So, in the beginning…

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Social Media

The New MySpace: The Good, The Bad, and The Ugly

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If MySpace were a worn, rusted, and underperforming engine, it just received a long overdue tune-up. Wednesday marked the introduction of a completely redesigned user experience that represents the company’s most recent and drastic attempt to revitalize the ailing social networking site. Rollouts began two days ago and will continue into November. With a new…

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Media

R.I.P. – In Memory of Gap’s New Logo

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Last Monday Gap unveiled an updated version of its company logo. Exactly one week later, Marka Hansen, President of Gap Brand North America announced the abandonment of the new logo and the triumphant return of the original iconic blue box design. Barely out of the gate and the new logo was squashed. So what happened…

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Advertising

You’ve Got a Friend Request. From Your Mom… The Changing User Base of Social Networking Sites.

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College students be warned. A friend request from your Mom could be headed your way. Facebook, a digital haven and social hangout originally created for college students, is experiencing a dramatic shift in its user makeup. According to a May 2010 Pew Internet & American Life Project survey, older web users are rapidly increasing their…

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Advertising

8 Interesting Media Offerings on LinkedIn

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In past columns, I’ve done overviews on advertising opportunities in Facebook and the Google Content Network. Today, let’s dissect some of the unique advertising opportunities on LinkedIn. There’s so much hype around Facebook and Twitter, but with B2B (define) really jumping into social feet first and LinkedIn being the largest professional/B2B social networking site on the planet,…

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Social Media

Overdrive Interactive Releases Social Media Marketing Guide: “100 Ways to Make Friends”

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Digital marketing agency provides marketers with checklist for increasing their friend, fan and follower base on social networking sites. Overdrive Interactive, an award-winning digital marketing agency specializing in social media marketing, has created a list of 100 different tactics that marketers can use to build social connections.  A social connection is a fan, like, follower,…

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