Social Media

Social Games – Who’s Playing?

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While young males dominate the video game world, a recent study by Information Services Group found that the average social gamer was a 43-year-old woman. Social games include web-based games, such as FarmVille and Mafia Wars, found on social networking websites. The survey found that 55% of social gamers are female. Furthermore, more females are…

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Social Media

Baby Boomers take their Communication Online

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The generation that once participated in the sit-ins, protests and demonstrations of the 1960s is slowly embracing social networking as their latest communication tactic. These boomers are interested in reconnecting with people from their past as well as keeping current personal connections strong. About 47% of online Boomers maintain at least one profile on a…

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Social Media

College Students Still Appreciate Facebook

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Though statistics have proven Facebook’s fastest growing audience is primarily older generations, Facebook continues to keep its cool among college students, according to an Anderson Analytics survey. Facebook is the favorite website among college students in 2009, with almost 28% listing the social network site as their top choice. This is a large increase since…

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Social Media

Social Media is a Marketing Success

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According to marketing pros, social media has found success as adoption and awareness continue an upward trend. A majority of companies have reported to be familiar with social networking, with ninety-one percent using at least one social media tool in 2009. Social networking and blogging have shown impressive growth in 2009, by 80% and 45%…

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Social Media

Anonymity of Internet Brings Out Different Behaviors in People

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A study from Euro RSCG Worldwide showed that people are more likely to behave more differently online than they would during face-to-face interactions. About 43% of respondents feel less inhibited online, according to research. With people displaying less inhibited behaviors, brand marketers need to remain aware of how brand messaging is being distributed over the…

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Social Media

Becoming Friends With Brands

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Online brand interaction has proved to be powerful: at least 97% of consumers have been influenced to buy a product or service from a certain brand after an online experience. A Razorfish study discovered that connected consumers – people who visit a community site, engage digital media and spent at least $150 online – were…

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Social Media

Younger Women Adapt to Social Media Easier than Older Women

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A report entitled “Why Y Women?” by PopSugar and Radar Research indicates that Generation Y women are more likely to turn to their peers for brand information and product reviews, rather than experts and celebrities, unlike Generation X women.Forty-two-percent of Gen Y women discover brands and products through social networking and status update websites, compared…

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