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Many discussions about social media best practices for businesses are more relevant to B2C companies than B2B ones. For example, of the ten finalists for AdWeek’s 2014 Shorty Awards for Best Brand on Twitter, none were B2B brands. That’s because…
The Internet rejoiced earlier this month as Twitter added its newest and happily welcomed feature, animated GIFs. The long awaited feature means Twitter users will finally be able to share their favorite animated pictures with the click of a button….
In direct marketing, it’s long been said that a bad offer to a good list will perform better than a good offer to a bad list. The point being that without a decent audience, you may as well forget about…
As a huge fan of the NBA and an even bigger fan of marketing, it was exciting for me to watch real-time social media cleverness unfold on Twitter during last night’s NBA Finals. As a resident of San Antonio, I…
Okay, native Bostonians — and those of you, like me, who are truly, madly, deeply in love with this wicked cool city — step right up. This guide’s for you. Of course, you don’t need me to tell you that…
Surely you’ve heard of it. And if you’re a runner like me, unless you’ve already run it, it’s probably on your bucket list, a race that’s always been on your radar. It’s the legendary Boston Marathon, the oldest annual marathon…
BREAKING NEWS! Amazon.com announced today that you can now add to your shopping cart by using #AmazonCart, or #AmazonBasket in the UK. Here is a link to the article, and a video outlining the new feature is below: https://youtu.be/iqhtNXWqFKk You…
As a writer by trade, it’s not easy for me to utter these words, but I’m not going to lie: On social media, a picture is worth a thousand words. It’s true. Content may be king, but visuals rule. All…
On April 8, 2014, Twitter began to unroll a new design that became available to the general public on April 23, 2014. Overdrive has paid close attention to these changes, and is now releasing an updated Twitter Design Guide, written…