Click above image to enlarge The recent special election to fill the vacated US Senate seat of the late Ted Kennedy in Massachusetts was certainly one of the most highly charged and closely followed statewide elections in recent history, both on state and national level. Not only was the Democrats filibuster-proof 60 vote majority at…
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Users are able to share presentation slide shows, documents and other PDFs on their websites or blogs with SlideShare, a slide hosting service that has taken social networking to another level. SlideShare’s features include the option to add audio commentary to presentations, organize presentations according to a variety of categories and use groups to create…
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Translation for online video is about to get a whole lot easier. Google just announced that they are going to start offering an automatic caption service for YouTube videos: Offering a service like this, provided it works as described, is nothing short of amazing. Subtitling videos or offering an alternative translated soundtrack is a time-consuming…
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Online brand interaction has proved to be powerful: at least 97% of consumers have been influenced to buy a product or service from a certain brand after an online experience. A Razorfish study discovered that connected consumers – people who visit a community site, engage digital media and spent at least $150 online – were…
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An interesting report from Weber Shandwick indicates that many Fortune 100 companies are still not taking full advantage of Twitter’s popularity to connect with consumers, despite Twitter large user base. The report points out that 50 million people worldwide currently use Twitter. Out of the 540 Fortune 100 Twitter accounts analyzed (owned by a total…
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One of the fastest-growing mobile Internet activities, social networking, proves to have great impact on mobile Internet usage. There will be an estimated 141.1 million mobile social network users worldwide by the end of 2009. That number is expected to skyrocket by 2014 to approximately 760.1 million, almost half of the mobile Internet user population….
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A report entitled “Why Y Women?” by PopSugar and Radar Research indicates that Generation Y women are more likely to turn to their peers for brand information and product reviews, rather than experts and celebrities, unlike Generation X women.Forty-two-percent of Gen Y women discover brands and products through social networking and status update websites, compared…
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With President Obama recently declaring the H1N1 pandemic a national emergency, the Centers for Disease Control and Prevention (CDC) is combining more traditional methods, such as e-mail blasts and websites, with social media strategies to circulate information about the virus, more popularly known as the swine flu. The CDC has taken advantage of numerous social…
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So, you’ve been tasked with developing a social media strategy, but where do you start? In most cases the focus is on building an actual presence, which means building your Facebook page, MySpace profile, Twitter page and YouTube channel. Then, just like a magician waving a magic wand, your social media channel will be up…
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