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Driving Forward > Digital Marketing Blog

Social Followers Interested in Deeper Engagement

by Andrew Abrahams January 22, 2010

Many consumers who follow brands on social media sites expect something in return, such as a good deal on the product or service; however, a recent study demonstrated that some social media users are also looking for a form of…

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Social Media

A Social Media Scorecard – 2010 US Senate Special Election in MA

by Ty Velde January 20, 2010

Click above image to enlarge The recent special election to fill the vacated US Senate seat of the late Ted Kennedy in Massachusetts was certainly one of the most highly charged and closely followed statewide elections in recent history, both…

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Social Media

Who Are You on SlideShare?

by Andrew Abrahams November 20, 2009

Users are able to share presentation slide shows, documents and other PDFs on their websites or blogs with SlideShare, a slide hosting service that has taken social networking to another level. SlideShare’s features include the option to add audio commentary…

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Media

Google to Offer Captioned YouTube Videos

by David Gibson November 19, 2009

Translation for online video is about to get a whole lot easier. Google just announced that they are going to start offering an automatic caption service for YouTube videos. Offering a service like this, provided it works as described, is…

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Social Media

Becoming Friends With Brands

by Andrew Abrahams November 18, 2009

Online brand interaction has proved to be powerful: at least 97% of consumers have been influenced to buy a product or service from a certain brand after an online experience. A Razorfish study discovered that connected consumers – people who…

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Social Media

Twitter a "Missed Opportunity" for Fortune 100 Companies

by Andrew Abrahams November 17, 2009

An interesting report from Weber Shandwick indicates that many Fortune 100 companies are still not taking full advantage of Twitter’s popularity to connect with consumers, despite Twitter large user base. The report points out that 50 million people worldwide currently…

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Media

Social Media Use on Mobile Devices Provides Opportunity for Marketers

by Andrew Abrahams November 12, 2009

One of the fastest-growing mobile Internet activities, social networking, proves to have great impact on mobile Internet usage. There will be an estimated 141.1 million mobile social network users worldwide by the end of 2009. That number is expected to…

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Social Media

Younger Women Adapt to Social Media Easier than Older Women

by Andrew Abrahams November 11, 2009

A report entitled “Why Y Women?” by PopSugar and Radar Research indicates that Generation Y women are more likely to turn to their peers for brand information and product reviews, rather than experts and celebrities, unlike Generation X women.Forty-two-percent of…

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