The June 2019 Google Core Update
The good, the bad, the ugly about Google’s latest core algorithm update.
On June 2nd, Google’s public liaison of search, Danny Sullivan, tweeted that users could expect a broad core algorithm update that would be rolling out to various data centers in the coming days.
Tomorrow, we are releasing a broad core algorithm update, as we do several times per year. It is called the June 2019 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this tweet for more about that:https://t.co/tmfQkhdjPL
— Google SearchLiaison (@searchliaison) June 2, 2019
That algorithm change finally finished rolling out on June 8th. While it’s still early to see the full impact of this update, companies like The Daily Mail and CCN have already seen dramatic drops in their traffic.
Various news sites and SEO blogs have also covered different angles of the update, like this article from Search Engine Journal on how this change affects thinking about ranking strategies like E-A-T (expertise, authoritativeness and trustworthiness).
Obviously, a drop in traffic to a site can be a death knell, like it was for CCN. But it remains to be seen if this site is indicative of a larger phenomenon to come.
Visit this past Twitter thread to read more about Google’s mission on updating their algorithms.