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Try an Infographic With Your Next Press Release

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We’ve all written and blasted press releases via the wire, right? And then we watch as the first couple of days generates most of our clicks and traffic, then figuratively disappears. Capture

So what better way to spice up your press release than with an infographic ? A PR Newswire study shows that the inclusion of more multi-media in your release significantly increases the number of views. 

Infographics can help you present information that may be tough to present in the usual written format, while also allowing you to develop a piece that has life beyond the press release.

Infographics are relatively easy to produce, in fact they can be “templated” in order for you to update information quickly and get them to market, and they are great for social media content as well.

Think about it … one infographic ripe with statistics can generate multiple tweets with a link to the infographic for your audience to download and share. And don’t forget those Tweets can, and likely will, be re-tweeted for some great engagement.

So the next time your trying to determine how to release an abundance of information, an infographic is a great tool to have at your disposal.

 

Creative

original images

Standing Out From the Crowd – Owned Images In Search

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The way people think and process information is changing. Now more than ever, photos and videos—rather than newspapers and books—are the world’s preferred methods of communication. Humans process information visually, and in today’s fast-paced world you have about 50 milliseconds to gain your audience’s attention and trust. The best tool for the job? Striking photographs…

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Creative

Overdrive Wins at 2017 WebAwards

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We’re excited to announce that we’ve been awarded the Web Marketing Association’s WebAward Competition’s Blog Standard of Excellence and Best Blog Website for our work on Direct2Dell Consumer Blog and Direct2Dell EMC Tech B2B Blog, respectively.         The Team Director of Interactive Services – Overdrive Interactive: Andrew Abrahams Senior Interactive Designer –…

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