Driving Forward > Digital Marketing Blog

Twitter Redefines Advertising Opportunities


In addition to the endless ways to connect with users on Twitter, businesses can now rely on even more insight for their efforts. Recently, Twitter has developed new advertising opportunities for business to take part in. Offering a clear explanation of ways to monetize efforts through the micro-sharing site, now businesses can create monthly budgets for Promoted Tweets, Promoted Trends, and Promoted Accounts.

With each of these new promoted ideas, businesses can now have another way to target their users that would benefit most from their products and services. By selecting a promoted campaign through Twitter, businesses can have their brand at the forefront of search results, and trending topics; leading to increased user discovery, and the discovery of new business, new content and new users.

As an additional perk to advertising with Twitter, they launched an analytics feature that provides further insight on both paid and unpaid activity.  These insights include any mentions, @replies, retweets, clicks and follows (for Promoted Accounts) displayed in a graph of the new accounts dashboard and timeline activity.

At the beginning of the advertising section on Twitter, there is a form asking for information from each interested business. Details such as type of industry, budget and projected launch date are required fields, as well as whether this is a for-profit or non-profit organization.

With Twitter now announcing their new advertising opportunities as an effective campaign, they promise tremendous growth through the upcoming 2011 year. Seeing the continued growth of Twitter as part of a social media engagement strategy, one can only imagine how viral these advertising options could be for business.


How AI is Reshaping Digital Marketing


Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies to embrace more technological change, as their marketing tech stacks grow larger and…

Read the full article

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   


5 Digital Pillars of Ecommerce

Overdrive 5 Digital Pillars of Ecommerce Video and Slides

Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.

Get Access!   


Ultimate SEO Dashboard for CMOs – Video & Slides

Overdrive Ultimate SEO Dashboard for CMOs PDF

Webinar slides and video with tactics CMOs can start using right away.

Get Access!   


Lead Gen Metrics Timeline

Overdrive Lead Generation Metrics Timeline Infographic

The lead generation metrics needed to truly “close the loop,” marking the journey from spend to MROI (media return on investment).

Get Access!   
Dev Tool:

Request: twitter-redefines-advertising-opportunities
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=twitter-redefines-advertising-opportunities&page=
Loaded Template: single.php