Advertising

Men Buy Fabric Softener?

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Earlier today, Ky Henderson published a very interesting blog post on Mediapost’s Engage:Men blog, entitled Hey! Men Buy Fabric Softerner, Too. He talks about how some marketers risk alienating half of their consumers when they come out with campaigns that unintentionally insult one of the genders, and that the “Mr. Mom” male audience has been…

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Advertising

The New Seniors

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Baby Boomers are now becoming Senior Citizens, and as top consumers of online media they are creating endless opportunities for digital marketers.

Search

An SEO is not a One Trick Pony

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I recently read a post on Search Engine Guide that talks about SEO not fitting in a box, that is fluid and has to morph to each unique website and it can’t just be bundled up as and sold “as is”. I’d agree with that. While there is a base to a soup (content, linking,…

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Advertising

Google Homepage is now a billboard

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Interesting change to the once-pristine Google homepage this week.  It’s now a billboard advertising “The new $199 tablet from Google”. This isn’t the first time Google has used their home page as a billboard – in addition to recent promotions for the Nexus S smartphone and the launch of Google+, they initially used the space…

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Overdrive

Overdrive’s Summer Outing 2012

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On Friday, August 17th, we had our annual Overdrive Summer Outing! This year we spent the day at Filippello Park in Watertown, MA. It was a great day filled with scavenger hunts, a delicious BBQ (thanks to Blue Ribbon BBQ in West Newton), ultimate frisbee, kickball and a challenge that had us testing our thinking…

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ClickZ

What a Facebook Ad Network Might Look Like

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The following article is from my Click-Z article: Right now the big story is how Facebook stock is getting slammed and mobile is going to kill its ad model. While I agree that the stock may have been overpriced, I think a lot of people don’t really understand the true potential of Facebook’s future when…

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Advertising

How to Use LinkedIn Advertising

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For those of you wondering the best ways to use LinkedIn’s self-serve ad platform, Hubspot released a great overview, covering such topics as images, targeting, campaign duration and much more. The link to the Q & A is here, and below is a quick synposis: 1. Choose a relevant image based on your ad copy,…

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Social Media

Marketing To Women Through Social Media

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Women are social creatures. We like to gossip, shop, and talk about our purchases. It would only make sense that we also control 85% of U.S. purchases. This statistic, as well as a survey done by Women Marketing Inc. and SheSpeaks, shows that brands have worked to create campaigns that appeal to female audiences for…

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